Monthly Archives: June 2012

Etna Interactive

How do I select the right online directories for my business?

I'm getting ready to go to an industry conference and I know that the online directory sales people will be all over me. How do I make a smart choice about which directories to invest in for my practice? Over the last ten years we've analyzed in detail hundreds of websites offering to send patients... Continue Reading

Etna Interactive

How do search engines rank pages?

The search engine rankings seem to change all the time, and very often I can't make sense of how they decide their rankings.  How do search engines decide what pages should appear first in their results? A search engine's primary responsibility is to their searchers, not to your business.  Every search engine uses a unique... Continue Reading

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