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Category Archives: Social Media

Four Ways to Increase Your Online Visibility

Online marketing doesn’t have to be complicated. In the infographic below, we walk you through four straight forward tips to increase the online visibility of your brand. What are some of the ways to improve your business’s online presence? Make your website work for you by focusing on the user experience and ensuring your content is helpful to prospective patients.… Continue Reading

How To Help Your Community On Social Media

How to Help Your Community on Social Media

At Etna Interactive, we cultivate success through partnership, and we know that many of our own clients partner with local organizations to help worthy causes in their areas. Right now, many charitable organizations are in need of resources, from blood banks desperate for donors to food banks running low on supplies to homeless shelters searching for more help.  Now is… Continue Reading

Everything you need to know about why you should be running pay-per-click ads on social media and Google during shelter-in-place

Why You Should be Running Facebook & Google Ads Right Now

Social media platforms play a critical role in keeping us informed, entertained, and, most importantly, connected. With COVID-19’s shelter-in-place orders and social distancing mandates, this has never been more true. With just about everyone embracing social media as their go-to source for both personal communication and updated business information, the time is ideal for your elective medical practice to use… Continue Reading

Etna video newsletter message: Google or Facebook ads? (Or both?)

Google Ads vs. Facebook Ads: Which Is Right For Your Clinic?

“Should I be using Google Ads or Facebook Ads?” This is one of the most frequent questions we receive at Etna Interactive. And while each platform is great for reaching your customers online, the answer is always the same: It depends. In this month’s blog post, CEO Ryan Miller discusses the difference between the two, as well as why the path to… Continue Reading

Appropriate Use of Social Media for Medical Professionals

Social media is here to stay. If you’re a business competing in the social area, it’s getting more and more difficult to stand out from the rest of the crowd. This holds especially true in medical marketing, and sometimes, medical practices find themselves getting online attention for all the wrong reasons. In our latest video, CEO Ryan Miller discusses some of… Continue Reading

After the Algorithm Update: How Your Practice Should Approach Facebook and Instagram

Mark Zuckerberg recently announced that big changes are coming to Facebook’s news feed. While no one can know exactly what this change will bring, Facebook’s best practices still serve as a good guide. You’ll just need to interact with your followers a little bit differently. The Bad News. Fewer people will see your posts. Social content will drive less traffic to… Continue Reading

Measuring the Success Of Your Social Media Marketing

In the medical marketing industry, social media is more important than ever. More and more patients are utilizing social platforms to learn about medical practices and directly interact with doctors and their staff. If social media is a part of your practice’s marketing plan, there are some aspects of your social media that can directly influence your business’ success. In… Continue Reading

8 Examples of Great DIY Social Videos in Elective Medicine

While medical professionals grapple with the ethics of sharing plastic surgery videos on social media we can help you address two of the more common questions about social videos and medicine — “What kind of video should we create?” And, “Can you share examples of great DIY social videos in elective medicine?” Live Treatment Dr. David Reath combines myth-busting and live treatment (on… Continue Reading

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