Etna Interactive
709 Fiero Lane, Suite 43
/ San Luis Obispo, CA 93401
Tel (866) 374-3762
Fax (805) 543-2014

Monthly Archives: April 2008

Why It Pays to Deliver a Personal, Professional Response to EVERY Online Lead You Receive

Most of our clients love seeing all the online leads flowing into their practice, a direct result of their smart online marketing investments. But, to my continued amazement, now and again we have clients who find this constant stream of leads to be a hassle. The question I get from these practices: “Do I REALLY have to answer all these emails?” My… Continue Reading

Product Review: Exceptional Receptionist

Catherine Maley over at Cosmetic Image Marketing has developed a short training manual and quick reference Flip Book for your receptionist. After we published Does your front office suck?, she sent us a copy asking for our feedback. I found the Guide Book to be full of helpful operational advice, although I’d love to see more sample dialogues and exercises to… Continue Reading

Double Your Database of Aesthetic Patients within One Year

Contributed by Catherine Maley Your patient database is the most valuable asset you have. When you have a “herd” of aesthetic patients who know, like and trust you and visit only you for their enhancement, you are well on your way to success. At that point, you can pull back on expensive advertising and external events. You can now concentrate… Continue Reading

Tactics to Increase Surgical Caseload: Three steps for plastic & bariatric surgeons to improve lead-to-consult conversion

SUMMARY: This article provides some great ideas to motivate your staff and help them make the most out of every phone and email inquiry by arming them with strategies to schedule more surgical consultations. It doesn’t matter if your medical practice is primarily elective or insurance reimbursed. You will attract more clients and increase your caseload if your staff embraces the… Continue Reading

Sign up for our newsletter to have these articles emailed to you.