Monthly Archives: April 2008

Etna Interactive

Product Review: Exceptional Receptionist

Catherine Maley over at Cosmetic Image Marketing has developed a short training manual and quick reference Flip Book for your receptionist. After we published Does your front office suck?, she sent us a copy asking for our feedback. I found the Guide Book to be full of helpful operational advice, although I'd love to see more... Continue Reading

Etna Interactive

Double Your Database of Aesthetic Patients within One Year

Contributed by Catherine Maley Your patient database is the most valuable asset you have. When you have a “herd” of aesthetic patients who know, like and trust you and visit only you for their enhancement, you are well on your way to success. At that point, you can pull back on expensive advertising and external... Continue Reading

Etna Interactive

Tactics to Increase Surgical Caseload: Three steps for plastic & bariatric surgeons to improve lead-to-consult conversion

SUMMARY: This article provides some great ideas to motivate your staff and help them make the most out of every phone and email inquiry by arming them with strategies to schedule more surgical consultations. It doesn't matter if your medical practice is primarily elective or insurance reimbursed. You will attract more clients and increase your caseload... Continue Reading

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