Etna Interactive
709 Fiero Lane, Suite 43
/ San Luis Obispo, CA 93401
Tel (866) 374-3762
Fax (805) 543-2014

Monthly Archives: January 2008

Email Marketing Part 4: Connect with Your Readers

Email Marketing Part 4: Connect with Your Readers The fun really starts after you’ve sketched out your email marketing strategy and developed a plan to build your newsletter subscriber list. Now is your opportunity to design a newsletter template, write the first issue, and get it ready to share with subscribers. Here’s an in-depth look. Design Your Newsletter Template Some… Continue Reading

Email Marketing Part 3: Build Your Audience

Email Marketing Part 3: Build Your Audience Building a quality list of email subscribers is the most important, and most often overlooked, piece of any email marketing strategy. To some extent, email marketing is a numbers game – the larger your list, the more likely you are to connect with readers who want your services. Here are some specific tasks… Continue Reading

Email Marketing Part 2: Set Your Strategy

Email Marketing Part 2: Set Your Strategy One study found that the average Internet user receives 42 unwanted sales emails every day. How do you stop your email newsletter from getting lumped in with these unwanted emails? It’s simple: give your clients a good reason to open your newsletter, and a good reason to keep an eye out for the… Continue Reading

Email Marketing Part 1: Why Email?

Email Marketing Part 1: Why Email? For those of you who think email marketing is a “no brainer,” think again.  Several laws restrict how you can build your subscriber list and what content you can send.  Spam filters grow tighter every day, making it tough to get even legitimate email delivered.  And every email program displays graphical email differently, so… Continue Reading

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