Category Archives: Paid Programs

Etna Interactive

Pay-Per-Lead Medical Marketing

Are pay-per-lead marketing programs legal? An emerging trend in medical marketing treats patients like commodities and puts medical professionals in serious legal peril.  Pay per lead programs, a popular form of online affiliate marketing, are popping up like weeds in the elective healthcare industry.  These programs charge a set fee for the name and contact... Continue Reading

Etna Interactive

How Do I Decide Who to Exchange Links With?

I get solicitations for link exchange all day long.  How do I decide who to exchange links with? Remember that links from your site to any business will be viewed by your visitors and patients as an endorsement. Here’s a quick test for link exchanges: Does the site offer accurate information that will benefit your... Continue Reading

Etna Interactive

Can You Explain Link Building in Under 50 Words?

I was offering one client too much information (as usual) on a call the other day when he fired back with, “Can you explain link building in 50 words or less?” I get so many questions about Link Building from the cosmetic surgeons, physicians, and medical spas we serve that I’m often forced to chop... Continue Reading

Etna Interactive

Are Search Engine Submission Services Worthwhile?

I've received more than a few emails from services offering to submit my site to thousands of search engines for under $100. Are these services worthwhile and will they help my search engine positioning? Yours is a great question.  I can't believe it hasn't come up before now.  E-mail solicitations like the ones you mention... Continue Reading

Etna Interactive

How do I select the right online directories for my business?

I'm getting ready to go to an industry conference and I know that the online directory sales people will be all over me. How do I make a smart choice about which directories to invest in for my practice? Over the last ten years we've analyzed in detail hundreds of websites offering to send patients... Continue Reading

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