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Category Archives: Marketing

Top 10 Trends That Will Transform Your Online Marketing In 2018

Now that we are about halfway into 2018, we can see 10 distinct trends emerging in the world of online medical marketing. These won’t be just flash-in-the-pan fads so it’s worth putting time, energy, and (everyone’s favorite) dollars towards the 10 themes below.   1. The Patient Journey Smart medical practices are tailoring their marketing message, keyword targeting, and marketing channels to speak… Continue Reading

Who Was John Wanamaker?

At first glance, the connection between a 19th century postmaster general and our digital marketing agency may not be clear. But John Wanamaker— the face of our 2018 marketing campaign—was also an advertising pioneer and a paragon of business savvy. Before he was appointed United States Postmaster General, John Wanamaker, the son of a rural Pennsylvania brickmaker, opened Wanamaker’s—Philadelphia’s first… Continue Reading

Smart Practices Track Their Calls

Did you know? Online leads are more likely to pick up the phone and call a medical practice over using email. That means it’s really important to understand as much as you can about what’s going well during those phone calls — and what could be improved. That’s where call tracking comes into play. Call tracking gives you a way to analyze… Continue Reading

Building Equity Online From Day One: 7 Ways To Create Value For Your Brand

Smart choices online deliver more value to potential patients. Creating online equity for your brand is something that medical practices can work on from day one — and it’s not as lofty a goal as you might think. More than anything, it’s a mindset: approaching online marketing with an eye on the future. For example, when you think about the web content… Continue Reading

Q2′ 2017: Benchmarks For Aesthetic Practice Online Inquiry Conversion

Not all leads are created equal. Sometimes patients reach out and follow through with scheduling their consultation right away. Others express that initial interest but end up being a bit slower to commit. So what’s in a lead, then? Every practice’s answer is a little different. That’s why analyzing and auditing your lead data can help your practice to understand… Continue Reading

Don’t Drop That Lead

In the aesthetic industry, one of the biggest predictors of success is the percentage of prospective patients who convert into customers. However, turning these prospective patients into customers isn’t always easy. “Dropping leads” means having a potential patient decide to not come into your practice for a treatment or procedure. There are multiple factors that can cause this to happen.… Continue Reading

In 2017, Mobile-First Is an Imperative

Google has made its New Year’s resolution for 2017, and it’s one you’ll want to pay attention to. In a matter of months, Google will be moving to a “mobile-first” search index — meaning your mobile experience will become a primary factor in how you rank for searches. In other words, web design and mobile design are officially the same… Continue Reading

Google, HealthGrades, and You

Google is always adding new and innovative ways for people to interact with the brands they’re searching for on the web. It’s now possible to book appointments through Google, right from the search results page. Here’s why that’s potentially good news — and bad news — for your practice. The Knowledge Graph Whenever someone searches for a branded term, Google… Continue Reading

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