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Category Archives: Marketing

Q2′ 2017: Benchmarks For Aesthetic Practice Online Inquiry Conversion

Not all leads are created equal. Sometimes patients reach out and follow through with scheduling their consultation right away. Others express that initial interest but end up being a bit slower to commit. So what’s in a lead, then? Every practice’s answer is a little different. That’s why analyzing and auditing your lead data can help your practice to understand… Continue Reading

Don’t Drop That Lead

In the aesthetic industry, one of the biggest predictors of success is the percentage of prospective patients who convert into customers. However, turning these prospective patients into customers isn’t always easy. “Dropping leads” means having a potential patient decide to not come into your practice for a treatment or procedure. There are multiple factors that can cause this to happen.… Continue Reading

In 2017, Mobile-First Is an Imperative

Google has made its New Year’s resolution for 2017, and it’s one you’ll want to pay attention to. In a matter of months, Google will be moving to a “mobile-first” search index — meaning your mobile experience will become a primary factor in how you rank for searches. In other words, web design and mobile design are officially the same… Continue Reading

Google, HealthGrades, and You

Google is always adding new and innovative ways for people to interact with the brands they’re searching for on the web. It’s now possible to book appointments through Google, right from the search results page. Here’s why that’s potentially good news — and bad news — for your practice. The Knowledge Graph Whenever someone searches for a branded term, Google… Continue Reading

Want the Most From Your Marketing Spend: Empower Your Front Office

I was fortunate enough to spend the New Year’s holiday in Thailand. Before I left, some stateside friends urged me to visit the Mandarin Oriental, an amazing riverside resort renowned the world over for its service. But much to my surprise, the service I actually experienced left a lot to be desired. This got me thinking about service as a… Continue Reading

5 Steps to Make the Most of Your RealSelf Profile

With about 60 million unique visitors each year, RealSelf is by far the Web’s most expansive and influential online community for all things aesthetic medicine — from cosmetic surgery and dermatology to dentistry and bariatric surgery. Whether you’re new to RealSelf or you’ve been using the site for years, online marketing strategist Lindsay Duggan offers a 5-step plan to make… Continue Reading

Part 1 of 2: Medical Marketing Predictions for 2015 (and How to Capitalize on Them Now)

Watch part 1 of our 2-part series as President Ryan Miller gives his 2015 online medical marketing predictions and smart practice tips to help your business capitalize ahead of the curve. This video focuses on search engine optimization predictions: Prediction 1: Free Traffic Is Increasingly Scarce For the past few years, there have been tremendous opportunities for free traffic from… Continue Reading

Advanced Online Marketing & Prioritizing Channel Deployment

Everyone wants higher search engine rankings for his or her practice. That’s the goal of online marketing isn’t it? Fixating on rankings has caused many practice leaders to forget that, at the end of the day, the real measure of success is how many new patients you attract to your practice from your online efforts. While each of our past… Continue Reading

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