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Category Archives: Marketing

Focused Efforts Yield Big Results

How should I spend my marketing budget? We hear this question a lot at Etna, and it’s one that deserves a great deal of consideration. Our clients understandably want to grow all procedures because they are talented in all of them. A broad-brush marketing approach, however, tends to produce lackluster results, and as a strategic partner, we recommend a more focused strategy.   Why Focus Your Strategy?  If you instructed… Continue Reading

Building a Pipeline of Elective Surgery Patients

You’ve navigated the first stages of the pandemic and are finally able to look to the future. While you undoubtedly have a backlog of surgical cases eager to be scheduled, right now you have the time and availability to strengthen your own recovery. During this webinar, CEO Ryan Miller explores 6 things you should do now to build the pipeline… Continue Reading

Google’s New Medical Morality: The Ban on Advertising for Speculative and Experimental Medical Treatments

Recently, the medical industry experienced a huge change to pay-per-click advertising on Google relative to what are being considered speculative and experimental medical treatments. In this month’s blog, CEO Ryan Miller discusses what this new policy entails and answers some of the most common questions resulting from this new ban on advertising. Whether you are currently advertising or not, learn… Continue Reading

Overcoming Marketing Anxiety to Successfully Market Your Practice

In this podcast, our own Ryan Miller is interviewed by Dr. Edwin Williams – facial plastic surgeon, speaker, and educator. Dr. Williams shares the keys to marketing success for his practice and asks the pressing questions doctors have about the complexities of using online marketing to grow their practices. Ryan provides tried and true guidance on the ins and outs… Continue Reading

Google Moves To Block Self-Serving Reviews

  In this month’s blog post, CEO Ryan Miller discusses the latest update at Google and how the search engine is now blocking what are known as self-serving reviews in search results. Read on to find out exactly what is considered a self-serving review and to learn the answers of some common questions that come along with this new policy.… Continue Reading

Learn how to improve your Google rankings

The #1 Thing Medical Offices Can Do To Improve Google Rankings

  In the ever-changing world of the internet it can feel difficult to keep up with what really matters in terms of where to focus your digital marketing efforts. Here at Etna one of our common sayings is ‘Google is King’ and in this month’s blog post, CEO Ryan Miller breaks down the one critical way you can make sure… Continue Reading

A faster, better way to showcase your before and after cases online.

Curator B&A: A Faster, Better Way to Showcase Your Before and After Cases Online

Hi again it’s Ryan Miller with Etna Interactive and we’re going to do something today that we don’t do very often in our newsletter which is a little bit of self promotion. I’m really excited to announce the launch of our new software for photo gallery management called Curator B&A. Let’s take you through really quickly some of the features… Continue Reading

2019 Online Marketing Benchmarks: See Where You Measure Up

2019 Online Marketing Benchmarks: See Where You Measure Up

As a practice leader, determining whether or not your online marketing is making a difference for your practice can seem like a daunting task. However, there are a few simple benchmarks you can use to measure success and decide if your online marketing efforts are working, or perhaps need a little more attention. In today’s blog, CEO Ryan Miller covers… Continue Reading

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