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Monthly Archives: January 2019

Medical Industry Email Marketing: Benchmarks and Best Practices

As a medical practice leader or marketing manager it could be easy to take something as mundane as email marketing for granted. Your clinic or spa’s email marketing may be running smoothly, but how would you know? Read on, or watch the video, for six simple tests you can run to gauge how well your email marketing stacks up against… Continue Reading

Industry Expert Series: Discounts and Deals: Eating Your Profit Margins?

While special pricing can be attractive to patients, too many discounts and deals can actually be detrimental to your practice’s business strategy. In the latest installment of our Industry Expert Series, Karen Zupko shares her advice and provides examples of appropriate price incentives and how to integrate them into your medical practice.

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