Category Archives: Web Design

Google & Page Speed: Are You Racing Your Way Off Google’s First Page?

Google recently announced that starting in July, page speed will determine your site's mobile ranking. Why? Google wants to make sure that mobile searchers have the best possible user experience. Fortunately, this change will only affect the slowest websites, so many practices won't be impacted. Will my rankings be affected? Here's how to be sure you're safe from this... Continue Reading

Etna Interactive

High-End Recognition for a High-End Brand

Etna has earned the distinct honor of winning 2 Web design awards for the WebAward for outstanding medical website, but it also won a gold A custom content management system dynamically displays major magazine publications, showcasing the practice's high profile and commitment to advancing technology. In the blog, readers learn about the latest trends in... Continue Reading

Etna Interactive

UI & UX

User interface (UI) and user experience (UX) are terms thrown around involving the "look and feel" of websites, but understanding their difference and their interaction is vital to the creation of a successful website. Both apply broadly to human-machine interaction and both can decide how users not only find information, but also how they perceive... Continue Reading

Etna Interactive

Web Site User Interfaces: How to Make It Great

At Etna, we design, write, develop and engineer every website to be beautiful, informative and easy to use. It is imperative to us that every site has a great user interface (UI). In the first post in our series on UI, we went over what user interface is and why it is critical to a... Continue Reading

Etna Interactive

Responsive Sites for a Mobile World

Before the use of mobile devices was as common as it is now, we would build a website either to be viewed on a desktop computer or to be visited via mobile devices. Yes, you can view the desktop site on your phone, but all of the content is tiny and it's hard to navigate... Continue Reading

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