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Category Archives: Email Marketing

Top 10 Ways For Medical Practices to Grow Email Marketing Lists

Email marketing is a cost-effective and immediate vehicle for actively communicating with clients and prospects. To put it simply: the bigger your list grows, the less you pay per email distribution. And any effort you put into securing email marketing permission from your existing clientele can pay off in a big way in the months and years ahead. In part… Continue Reading

Medical Industry Email Marketing: Benchmarks and Best Practices

As a medical practice leader or marketing manager it could be easy to take something as mundane as email marketing for granted. Your clinic or spa’s email marketing may be running smoothly, but how would you know? Read on, or watch the video, for six simple tests you can run to gauge how well your email marketing stacks up against… Continue Reading

Part 2 of 2: Medical Marketing Predictions for 2015 (and How to Capitalize on Them Now)

Watch part 2 of our 2-part series as President Ryan Miller gives his 2015 online medical marketing predictions and practice tips to help your business capitalize. Here’s a rundown of the predictions: Prediction 6: Mobile Is Mainstream We’re seeing our world today through mobile devices. With success in mind, we need to recognize that in the world around us and… Continue Reading

Worldwide Implications for Canada’s Anti-Spam Law

While it may come as a surprise to you, Canada’s anti-spam law (CASL) will have a global effect on commercial electronic messaging. As opposed to the unsubscription-focused CAN-SPAM Act of 2003 in the U.S., CASL’s policy homes in on how people end up on marketing lists in the first place. Watch this video to learn the history and goals of… Continue Reading

Reputation: Are You Killing It, or Getting Killed?

Online reputation has been a hot topic for over a year now. And, while this will probably be the last time I cover the topic this year, I’m excited to share some new and compelling data we’ve collected that will help guide your practice’s online reputation strategy. Qualitative Analysis of Online Complaints Study Criteria & Methodology 100 aesthetic clinics examined… Continue Reading

ICD-10 Preparedness for Procrastinators

This hourlong webinar, hosted by Etna Interactive President Ryan Miller and presented by KarenZupko & Associates, Inc. President Karen Zupko, outlines a specific, practical, and actionable plan of what you can do to prepare for the ICD-10 launch Oct. 1. Even if only a small percentage of your revenue comes from reconstructive surgery, you’ll miss that 20% if it’s not… Continue Reading

Email Essentials Part 3: Use Automation to Accelerate Email Handling

In the final part of Email Essentials, I’ll show you how to use automation tools to improve the quality of customer service you’re delivering and the turnaround time on email messages. Review of Email Etiquette Respond promptly. Respond professionally. Protect patient privacy (and the practice). Email Automation Buy some time while still delivering great service. Cut email handling time while… Continue Reading

Email Essentials Part 2: In Business, Email Content Counts

In part 2 of Email Essentials, I’ll explain why getting the content of your email correspondence right is so important. What you say and how you say it matters greatly to prospective patients who are evaluating your level of competence and professionalism. Parts of a Professional Email Formal greeting Introduction Response to inquiry Soft self-promotion Invitation to the consultation Formal… Continue Reading

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