Category Archives: Lead Growth

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Forecasting Plastic Surgery Lead Generation & Marketing Trends for 2024

What is plastic surgery demand going to look like in 2024? Our CEO Ryan Miller and COO Sean Collier come together to discuss plastic surgery demand trends from 2018 until now. They offer insightful analysis and highlight industry nuances to help you optimize plastic surgery lead generation and capitalize on marketing trends in 2024. Check... Continue Reading

Holiday planning advice for elective medical practices

Holiday Planning – 2021

Has your practice started planning for the holiday season? We all know about the increase in consumer spending throughout the holidays, but after two years of impact from the pandemic, this year is more important than ever to take advantage of holiday selling. In our latest blog, Etna COO Sean Collier walks us through a... Continue Reading

The 5 Biggest PPC Fails in Elective Healthcare Marketing and How to Avoid Them

Are you currently running pay-per-click advertising or contemplating it as a future marketing strategy? In this video, CEO Ryan Miller walks through the most common missteps clinic owners take when running PPC advertising for elective healthcare procedures, and how they can lead to the overall failure of campaigns. Fortunately, all 5 mistakes discussed have one... Continue Reading

DATA: How COVID-19 is Impacting Elective Medical Inquiries Online Over Time

At Etna Interactive, we continually analyze millions of leads across hundreds of elective medical clinic locations. Included in this data set are clinics of the following specialties: Plastic surgery, facial plastic surgery, medical and cosmetic dermatology, ophthalmology, and medical spa. In this era of COVID-19, things are changing on a sometimes daily basis, and scrutinizing... Continue Reading

Building a Pipeline of Elective Surgery Patients

You’ve navigated the first stages of the pandemic and are finally able to look to the future. While you undoubtedly have a backlog of surgical cases eager to be scheduled, right now you have the time and availability to strengthen your own recovery. During this webinar, CEO Ryan Miller explores 6 things you should do... Continue Reading

Etna newsletter message: The Expert's Guide to Lead Nurturing

The Experts’ Guide to Lead Nurturing Tactics

Everyone wants a steady stream of leads, and with the right marketing, you'll get them. But then what? It can be tough to know what it takes to turn those leads into paying customers. We're here to help. At Etna, we're fortunate to work closely with the top players in the medical marketing space. We consulted... Continue Reading

Industry Experts Series: New! Aesthetic Industry Conversion Benchmarks & Secrets from the Top 10%

The top 10% of medical aesthetic practices are each consistently doing some key things that have helped them zero in on the most important factors necessary to be successful in today’s fast-paced environment. The perfect balance of warm and authentic engagement with a process that is metric based and replicable across practice locations and teams... Continue Reading

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