Monthly Archives: October 2017

Measuring the Success Of Your Social Media Marketing

In the medical marketing industry, social media is more important than ever. More and more patients are utilizing social platforms to learn about medical practices and directly interact with doctors and their staff. If social media is a part of your practice’s marketing plan, there are some aspects of your social media that can directly... Continue Reading

Medical Marketing Laws

At Etna Interactive we want to help our clients, and the medical industry at large, to create medical marketing that is executed ethically and legally. At a very high level, most state medical boards want medical professionals to avoid false, misleading, or untrue statements when engaging in healthcare advertising. Practically every state categorizes false or... Continue Reading