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Monthly Archives: January 2014

When Bad Things Happen to Good Dermatology Practices

We were recently emailed an article written by one of Etna’s industry partners, KarenZupko & Associates, Inc., that we think is worth sharing. Shockwaves were felt in the dermatology community last week following the announcement that the HHS Office for Civil Rights had fined Concord, Mass.-based Adult and Pediatric Dermatology $150,000 to resolve allegations of violations of the HIPAA privacy… Continue Reading

How to Shoot Great Staff Photos for Your Website

Deciding to have a plastic surgery procedure is a huge decision for anyone, and finding a doctor who makes people feel safe and comfortable is a top priority. Potential patients can spend months scouring dozens of plastic surgeon websites looking for the perfect fit. While an impressive curriculum vitae and extensive patient photo gallery can attract business, it can take… Continue Reading

Online Marketing Resolutions for 2014

The New Year has probably got you thinking about some important changes you can make to improve your life in 2014. For our inaugural newsletter of 2014, I’ve adapted some of the most common New Year’s resolutions with online marketing in mind. Lose the Wait 2 separate research studies conducted here at Etna revealed that long wait times have a… Continue Reading

Why Responsive Emailers Matter in Web Marketing

Looking at the statistics, it might not come as a surprise that emailers opened on mobile devices accounted for 48% of all opens as of November 2013. When we consider that mobile opens were 25% about a year ago, that statistic is actually quite impressive. When comparing mobile opens to Web mail and desktop email clients, mobile has the highest… Continue Reading

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