Monthly Archives: October 2012

Etna Interactive

Are Search Engine Submission Services Worthwhile?

I've received more than a few emails from services offering to submit my site to thousands of search engines for under $100. Are these services worthwhile and will they help my search engine positioning? Yours is a great question.  I can't believe it hasn't come up before now.  E-mail solicitations like the ones you mention... Continue Reading

Etna Interactive

Horizons in Online Marketing Part 1 of 6: Concierge Medicine

  In this first of six parts, Etna Interactive explores emerging trends in online medical marketing and strategies your practice can implement today to improve patient care and increase local market advantage. This first segment explores the emergence and evolution of Concierge Medicine and actions to consider today to leverage technology in the service of... Continue Reading

Etna Interactive

What’s a Quick Way to Improve My Search Engine Positions?

What's a quick way to improve my search engine positions? We are often approached by clients in search of a quick fix to bring more traffic to their websites.  Somewhere along the line they've been led to believe that tweaking META tags or resorting to tricks might somehow manipulate the search engines and deliver improved... Continue Reading

Etna Interactive

Too Much of a Good Thing

Is there such a thing as too much search engine optimization? Yes. What?  You want more than that? Heck, yes. We have always advocated for conservative optimization efforts that ramp up over time...for brief, accurate compelling TITLE's and META information, for well written procedure pages with a clear call to action.  And there are plenty... Continue Reading