Category Archives: Customer Service

Ten questions to ask when planning your online marketing strategy

Plastic Surgery Marketing Strategies: 10 Things You Can Do Today To Take the Lead

Tackling your plastic surgery marketing strategy can be daunting, but don't let it intimidate you. As a practice leader, you already have the knowledge to lead your strategic planning---really. This post will guide you through ten straightforward, do-able exercises that will help you replace your anxiety with excitement and eagerness to get your team working... Continue Reading

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Improve Your Healthcare Customer Service: Proven Examples of Excellent Customer Service in Healthcare

Watch Now: 8 Tips for Great Healthcare Customer Service Not sure how to deal with patient inquiries, how to make booking more efficient, or how to ensure that you capture new patient leads? Assumptive booking and conversations with your team about which communication channels to prioritize can help streamline processes for your practice. Most importantly,... Continue Reading

Holiday planning advice for elective medical practices

Holiday Planning – 2021

Has your practice started planning for the holiday season? We all know about the increase in consumer spending throughout the holidays, but after two years of impact from the pandemic, this year is more important than ever to take advantage of holiday selling. In our latest blog, Etna COO Sean Collier walks us through a... Continue Reading

A Practical Guide to Offering Virtual Medical Appointments

For medical clinics considering offering virtual appointments to their patients, there are just a few practical hurdles to jump. In this 4-minute video, we'll walk you through the 3 steps every clinic should take to not only prepare but ensure patients are protected. Webinar Transcription: Hi there. It’s Ryan Miller with Etna Interactive, and we've... Continue Reading

Before They’re Patients: How To Keep the Conversation Going

When it comes to potential patients, quality interactions are key. Going above and beyond in creating a positive patient experience can help move them along in their decision-making journey. Remember: Your next patients are already getting to know you, and it's up to you to help them fill in the blanks. In our latest blog post, Marketing Operations Supervisor Doug... Continue Reading

Improving Conversion and Quality From Your Online Patient Inquiries

When it comes to patients beginning their journey with you online, customer service is key. This is why it's important to reinforce your brand's values and voice across your entire team, starting with your front desk staff. From the initial inquiry all the way to consultation and beyond, how the practice handles each and every... Continue Reading

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We've made it easy to lead your marketing planning with our strategy inputs worksheet. Organize your business information and prepare for a meaningful conversation about your online marketing strategy.