Web Site Promotion and Marketing
What good is a great Web site if no one ever sees it? We can help you share your site with the world.
There's a simple truth online: promotion brings patients. Trust Etna Interactive to be smart with your marketing dollars. We offer:
- A complete lineup of professional and medical marketing services
- Customized plans for your market and needs
- Monthly stats so you can measure results
Your site needs active and regular promotion and marketing services to stay in the minds of patients and at the top of the search engines. We can help you get there.
Web Site Marketing Lifecycle
Our healthcare marketing services start from day 1 and continue after your site is launched to improve search engine positioning. Even after you have earned high rankings, marketing efforts are crucial to keep you on top.
Phase 1: Build
- Discovery and Branding: Your marketing must portray your business in a thoughtful and authentic way. We make it happen by learning all about you in nitty gritty detail.
- Keyword Strategy: We do the research to know exactly how people are searching in your market, and develop a plan to optimize your site for those keyword phrases.
- Search Engine Optimization: As we draft content and develop your site, we deploy keywords so that the site will have a foundation for success and high search engine rankings.
Phase 2: Launch
- Link Building: A link from one site to another is essentially a vote of confidence. Etna will build links to your site to increase search engine rankings and generate traffic.
- Local Optimization: More and more, the search engines are focused on providing links to local resources for Web searchers. We'll keep you front and center in your local market.
- Paid Placement: Paid listings appear before the "natural" search results on a search engine and in online directories. They can get expensive in a hurry, but we'll help you spot the good values.
Phase 3: Climb
- Video Optimization: Patients are looking for video content, and the search engines are becoming increasingly sophisticated in recognizing the topics covered in videos.
- Email Marketing: There's no more cost-effective way to keep in touch with patients than email newsletters, where you can share specials and events.
- Social Media: Sites like Facebook and Twitter are attracting millions of users looking to have conversations and develop relationships online. We'll help you connect.
Why You Need a Tailored Approach
Many companies will roll out a cookie-cutter marketing plan for every client. That's just not how we work. Instead, we account for your business objectives and competitive landscape to develop a health care marketing and Web site promotion plan that gives you the best chance of early and dramatic success.
Our plans give a month-by-month breakdown of the marketing tactics we recommend for your medical Web site, along with a detailed budget so you have full visibility into the value we are providing.
Next Steps
Find out more about Etna Interactive when you continue browsing our site:
Or, if you're ready to learn our strategies for marketing your healthcare or professional services, give us a call at (866) 374-3762. If you already have a site, we can help you right off the bat by providing a free scorecard of your site, a personalized assessment that highlights strengths and weaknesses in over half a dozen categories.
