Yearly Archives: 2024

Etna newsletter message: The Expert's Guide to Lead Nurturing

Turning Inquiries into Appointments: Insights from Aesthetic Industry Leaders

Everyone wants a steady stream of leads, and with the right marketing, you'll get them. But then what? It can be tough to know what it takes to turn those leads into paying customers. We're here to help. At Etna, we're fortunate to work closely with the top players in the medical marketing space. We consulted... Continue Reading

Orange background with geometric pattern of AI icons and rising chart icons.

How Do AI & Search Engines Value Your Unique Credentials? 

There has been a recent surge in generative AI search engines, but what factors do they use to rank medical providers and how do they impact aesthetic practice marketing? Our CEO Ryan Miller outlines what generative AI actually knows about your practice, experience, and credentials, and how to appeal to these new search results and... Continue Reading

What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.