The Hidden Cost of Price Transparency: What Plastic Surgery Practices Need To Know
At Etna Interactive, we’re constantly testing, refining, and challenging assumptions about what really works in... Continue Reading
Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
Yearly Archives: 2025
Every Call Counts: 4 Ways To Achieve Front Office Mastery
In elective healthcare, your front office team is often the first point of contact for prospective patients. The way they handle phone calls can make or break a potential relationship, influencing whether someone schedules a consultation, becomes a loyal patient, or walks away. Investing in great phone skills isn't just about answering questions—it's about creating... Continue Reading
What California’s New AI Health Care Communication Law Means for Medical Practices – And What It Doesn’t
As a healthcare marketing professional who's spent two decades helping medical practices navigate the digital landscape, I've been closely following California's groundbreaking AB 3030. This new law (which took effect on January 1, 2025) marks a significant shift in how California’s medical professionals can engage artificial intelligence in patient communications. Importantly, however, I do not... Continue Reading
