Yearly Archives: 2025

Spotting the Fix Worth Making with Guest Speaker Steven Lerch

Full Transcript of Etna Interactive’s Recent Webinar on Spotting the Fix Worth Making Ryan: All right, it is noon Pacific time, and uh, here on the West Coast, I want to know what is today, the 21st of May of 2025, and we are going to talk a little bit today in a session we're... Continue Reading

Every Call Counts: 4 Ways To Achieve Front Office Mastery

In elective healthcare, your front office team is often the first point of contact for prospective patients. The way they handle phone calls can make or break a potential relationship, influencing whether someone schedules a consultation, becomes a loyal patient, or walks away. Investing in great phone skills isn't just about answering questions—it's about creating... Continue Reading

alifornia flag graphic alongside a medical practice graphic on a black background.

What California’s New AI Health Care Communication Law Means for Medical Practices – And What It Doesn’t 

As a healthcare marketing professional who's spent two decades helping medical practices navigate the digital landscape, I've been closely following California's groundbreaking AB 3030. This new law (which took effect on January 1, 2025) marks a significant shift in how California’s medical professionals can engage artificial intelligence in patient communications. Importantly, however, I do not... Continue Reading

What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.