Nextech EDGE 2026 brings together forward-thinking healthcare professionals and technology leaders to share insights, explore cutting-edge solutions, and build meaningful relationships that extend beyond the event. Etna Interactive is excited to participate as a vendor and partner, connecting with peers and contributing to conversations that help practices work smarter, grow stronger, and stay ahead in a rapidly evolving industry.
- Where: Signia by Hilton, Orlando Bonnet Creek, FL
- When: March 12-14, 2026
- Event Details: Schedule at a glance
Learning Sessions
Etna CEO Ryan Miller will be taking the stage to share real-world insights and proven strategies you won’t hear anywhere else. If you’re serious about staying ahead in the industry, these sessions are not to be missed!
Friday, March 13th
Growth by Design: Building a Marketing Plan That Matches Your Business Reality
Turn business inputs into a marketing plan your leadership team can stand behind. Learn how to translate revenue targets, provider capacity, geographic priorities, and utilization goals into clear marketing direction and spend intensity. Attendees leave with a planning workbook to capture key data and align teams before dollars are committed.
Measurement-First Marketing: Infrastructure for Clean Data and Confident Decisions
Get the fundamentals right so your marketing results are undeniable. We’ll cover the fundamentals of modern tracking tools that make every campaign traceable—even offline efforts. See how clean tracking feeds your CRM for source-to-revenue reporting and better decisions.
Paid Advertising in 2026: The Plays That Still Produce Patients
Paid platforms change fast—profitability requires discipline. This session breaks down channel selection, conversion-focused creative, and funnel design that drives qualified consultations, not just clicks. Walk away with practical guidance on testing cadence, compliance-minded messaging, and tracking to prove return.
SEO Everywhere: Winning Visibility Across Google, Voice, and Social Search
Patients don’t search in one place anymore. Learn how modern SEO expands beyond traditional rankings to voice assistants and discovery on social platforms. We’ll cover technical essentials, content structures that answer intent quickly, and tactics to help your practice show up consistently wherever people search in 2026.
The AEO Playbook: Engineering Visibility in AI Search
AI search is changing how patients find providers, and visibility now hinges on citations. Learn what influences answer engines to reference your practice, from entity clarity and reputation signals to structured content and schema. We’ll share a tested playbook and page patterns you can apply immediately to earn more “answers” and appointments.
Five-Star Systems: Building a Sustainable Review Engine and Response Workflow
Great practices don’t “ask for reviews”—they run a system. We’ll map the workflows, tools, and team habits that increase positive feedback and reduce reputation surprises. Attendees will self-audit their current process, share challenges, and leave with a concrete action plan for monitoring, responses, and trust building.
Saturday, March 14th
From List to Loyalty: Turning Email & SMS into a Patient Growth Engine
Attention is expensive; permission is powerful. Explore the data behind permission marketing and why owned channels outperform in efficiency over time. We’ll outline segmentation models, offer design, and content patterns that keep patients engaged without fatigue—plus the checklist for compliance-aware messaging and clean reporting.
Expertise on Display: Building a Content Engine Patients (and AI) Trust
While AI can accelerate content, showcasing expertise, contributing to information gain, and providing clear clinical attribution are the new normal for content marketing in the age of AI. We’ll discuss the reason why clinics invest in content today and the formats that are most effective for patient attraction.
