How To Turn Browsers Into Believers—and Booked Consults In the aesthetic industry, your results speak louder than words—and your online gallery is where they do the talking. Think of your photo gallery as your practice’s storefront window: a curated space where potential patients see what’s possible for them. In fact, for Etna clients, the gallery...
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I had my site built by another company, and it is really attractive. But there are all these ugly sites ranking ahead of me in the search engines. Why do the ugly sites get better rankings than my nice site? You have to remember that search engines are really text engines. Search engines cannot see...
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Have you seen those photos that are starting to show up next to search results on Google? They're part of an exciting new feature called Authorship. Not only does it bring a more human side to the Web but also, when used to its full advantage, it can build additional trust and credibility for...
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How can I really engage potential patients on my website? Your website needs to be great at multi-tasking. It should maintain your connection to current patients while attracting new ones. It needs to educate, establish rapport, and compel potential patients to get off the Web and into your office. In our experience, pages that contain...
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The way people use the Internet is changing. By 2013, more people will be using mobile phones than PCs to get online. So, yes! It's time to start adapting your Web presence to serve the mobile user. Your current website, developed for a full-size screen, will still work, but it just won't be that...
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