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Etna Interactive

4 Keys to a Great Online Photo Gallery

A picture is worth a thousand words - and in the plastic surgery industry, you’re only as good as your last facelift or breast augmentation case. If your plastic surgery practice were a retail store, your online photo gallery would be your front window display. The before and after pictures you post on your website... Continue Reading

Etna Interactive

Why Do Ugly Sites Sometimes Rank Better Than Pretty Sites?

I had my site built by another company, and it is really attractive. But there are all these ugly sites ranking ahead of me in the search engines. Why do the ugly sites get better rankings than my nice site? You have to remember that search engines are really text engines. Search engines cannot see... Continue Reading

Etna Interactive

Authorship, Search, & Your Medical Practice

  Have you seen those photos that are starting to show up next to search results on Google? They're part of an exciting new feature called Authorship. Not only does it bring a more human side to the Web but also, when used to its full advantage, it can build additional trust and credibility for... Continue Reading

Etna Interactive

Get Real

How can I really engage potential patients on my website? Your website needs to be great at multi-tasking.  It should maintain your connection to current patients while attracting new ones.  It needs to educate, establish rapport, and compel potential patients to get off the Web and into your office.  In our experience, pages that contain... Continue Reading

Etna Interactive

Is Mobile Marketing Right for Your Practice?

  The way people use the Internet is changing. By 2013, more people will be using mobile phones than PCs to get online. So, yes! It's time to start adapting your Web presence to serve the mobile user. Your current website, developed for a full-size screen, will still work, but it just won't be that... Continue Reading

What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.