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Repeating pattern of review comment and circular arrow icons on a blue background, symbolizing online reputation and a significant change.

Google Just Changed the Rules on Reviews

In this video, Etna Interactive CEO Ryan Miller discusses an important update affecting Google reviews and online reputation management for elective healthcare practices. If you’ve noticed legitimate reviews disappearing from your Google Business Profile, this change may help explain why. Follow along to learn what changed in Google’s review policies, why reviews that mention staff... Continue Reading

Etna Interactive

Horizons in Online Marketing Part 3 of 6: Reputation Management

A negative review posted online can feel like a knife in the back. The angst is amplified when you suspect the review was posted by a former employee or a competitor. With HIPAA and PIPEDA limiting how health care providers can manage their reputations online it is easy to feel helpless and hopeless. But there... Continue Reading

What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.