Etna Interactive
709 Fiero Lane, Suite 43
/ San Luis Obispo, CA 93401
Tel (866) 374-3762
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Archives

Why Social Media Marketing Is Like Designing a Greeting Card

Once upon a time, before social media posts were the mainstay to wish a friend a happy birthday, congratulate a couple on their engagement, or announce a baby-on-the-way, there were greeting cards. Of course, they’re still around today, but they are increasingly becoming a bit of an old-fashioned convention, at least for younger generations. When you do receive a card,… Continue Reading

8 Things I Learned in a Newsroom That Apply to Social Media

As someone who spent the first 8 years of my career working in a couple of (fantastic) TV newsrooms, I feel fortunate to have landed in social media marketing. That’s because it offers many of the same characteristics I loved about news, as well as a constant stream of opportunities to learn something new. Each day I am amazed by… Continue Reading

6 Reasons to Still Use Facebook Applications

After years of preaching the importance of running a campaign on a third-party application, Facebook has lifted its promotional guidelines. It is now possible for page admins to create and run promotions directly on the Timeline. As we suspected, policing approximately 15 million business pages to make sure they were running promotions according to the rules became too much to… Continue Reading

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