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Nurturing Your Next New Patient

In this video, Etna Interactive CEO Ryan Miller discusses how elective healthcare practices should structure their follow-up on new patient inquiries. As patient expectations for fast response keep rising, having a defined, staff-wide standard for lead follow-up has become as important as generating the patient leads themselves.... Continue Reading

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More Content Is Easy. Better Content Takes Judgment.

AI has made content faster and easier to produce, but more content does not automatically mean better visibility. Learn how medical and aesthetic practices can evaluate what is worth creating, when to update existing content, when a supporting blog makes sense, and how expert insight, patient-focused information, and ongoing maintenance can turn a polished draft into a stronger content strategy.... Continue Reading

Want the Most From Your Marketing Spend: Empower Your Front Office

I was fortunate enough to spend the New Year's holiday in Thailand. Before I left, some stateside friends urged me to visit the Mandarin Oriental, an amazing riverside resort renowned the world over for its service. But much to my surprise, the service I actually experienced left a lot to be desired. This got me... Continue Reading

What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.