Etna Interactive
709 Fiero Lane, Suite 43
/ San Luis Obispo, CA 93401
Tel (866) 374-3762
Fax (805) 543-2014

Google Partner Case

Nulla dapibus tellus a mauris commodo vel ultricies dolor dictum. Morbi vestibulum aliquet sapien, ac viverra risus scelerisque eu. Cras a velit enim, quis luctus mauris.”Dr. David Mabriewww.yourfaceinourhands.com

“ Etna promised me that within a year from their start date, patient demand would outstrip my clinic’s ability to keep up. I laughed when I heard that. Now I am expanding my clinic and hiring more staff. Etna provides phenomenal service and expertise. The growth in my clinic has been nothing short of miraculous.

Dr. Robert Shenker

www.thecosmeticsurgeryclinic.ca

“ Etna promised me that within a year from their start date, patient demand would outstrip my clinic’s ability to keep up. I laughed when I heard that. Now I am expanding my clinic and hiring more staff. Etna provides phenomenal service and expertise. The growth in my clinic has been nothing short of miraculous.

Dr. Robert Shenker

www.thecosmeticsurgeryclinic.ca

709 Fiero Lane, Suite 43 / San Luis Obispo, CA 93401
Tel (866) 374-3762   Fax (805) 543-2014

Privacy Policy   |   Site MapCopyright © 2016 Etna Interactive. All rights reserved

709 Fiero Lane, Suite 43 
 San Luis Obispo, CA 93401
Tel (866) 374-3762   Fax (805) 543-2014

Nerdy About Results

At Etna, we aspire to be the most trusted online medical practice marketing company in the industry. In our more than 15 years of experience, we’ve earned our clients’ trust by doing uncommonly good work that is strategically aligned with their goals. Mr. Wanamaker’s frustration has been echoed by many of our prospective clients, and we get it. We offer them peace of mind by continually proving our value through metrics, education, and personal, knowledgeable customer care.  

Synergy Plastic Surgery is the business of Dr. Mahlon Kerr—a client whose online presence Etna launched with a website design in 2010. After years of working with Etna to steadily grow his business online, Dr. Kerr was ready and able to expand by bringing on additional surgeons. To meet the increased revenue goals, we continued to evolve Synergy's marketing strategy and explored innovative ways to use PPC to sustain their current operations and increase patient lead volume for the additional associate surgeons at the practice. 

VIDEO


Sean: 
Modeling


Etna models to revenue goals 
(1.5MM for MAK) while others don't

At Etna Interactive, we aspire to be the most trusted online marketing company for elective medical practices. In our more than 15 years of growing businesses online, we’ve earned our clients’ trust by doing uncommonly good work that is strategically aligned with their goals. We offer them peace of mind by continually proving our value through metrics, education, and personal, knowledgeable customer care.  

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut auctor, arcu quis lobortis maximus, justo nulla faucibus tortor, aliquet luctus lorem eros nec nibh. Maecenas vel viverra sapien, id ornare neque. Sed quis erat id lectus euismod varius. Praesent id felis euismod, cursus tellus eget, ullamcorper purus.

Etna Insights

i.Social Media
       1.Facebook Ads

       2.Instagram

ii.Blog Creation/Support


iii.Email Marketing


iv.Website Optimization


v.SEO Management 


vi.Content Curation

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Facelift Campaign

a.Creative ad copy examples
b.Landing page visual (showcase the facelift CRO page)
c.Lead magnet
d.Trip wire offers
e.Video testimonials
f.FB Ads
g.Other marketing collateral

Index

Synergy Plastic Surgery

Boost your practice revenue 
with effective digital marketing by Etna

Target Qualified Customers

We create focused campaigns that maximize the bang for your buck. Our marketing research enables us to pinpoint and deliver your message to qualified prospective candidates.

Create Compelling Stories

Everyone has a story. But crafting that story in a way that will draw in potential customers is where we excel. We'll use words and images to connect with those customers on an emotional level.

Increase Lead Conversion

Bottom line results matter, and that means converting leads into customers. Targeted advertising attracts potential customers who are ready to act on their desire for your services.

Boost your practice revenue 
with effective digital marketing by Etna

Target Qualified Customers

We create focused campaigns that maximize the bang for your buck. Our marketing research enables us to pinpoint and deliver your message to qualified prospective candidates.

Create Compelling Stories

Everyone has a story. But crafting that story in a way that will draw in potential customers is where we excel. We'll use words and images to connect with those customers on an emotional level.

Increase Lead Conversion

Bottom line results matter, and that means converting leads into customers. Targeted advertising attracts potential customers who are ready to act on their desire for your services.

 With Etna, I really know that they're not         satisfied unless I'm seeing results.

Dr. Mahlon Kerr

www.synergyplasticsurgery.com

Over the course of 8 years, Etna worked closely with Synergy to get the practice online and grow the business through SEO, local optimization, content marketing, social media, and paid advertising. When the practice came to us with a goal of achieving 20% growth in leads, we knew Google PPC would be a big part of the solution, but we needed innovation and agility to meet the challenge.

Implementing Synergy's customized strategy involved a collaborative effort by our talented web designers, project managers, programmers, social media and marketing ops specialists, and copywriters, all of whom specialize in multiple tactics and marketing channels to achieve the desired business goals.

SEO Optimization

Social Media Management

Blog Creation & Support

Email Marketing

Website Optimization

PPC Search &
 Social Advertising

Synergy Plastic Surgery

For Synergy, PPC would become a focal point for innovation. Increasing volume spend while targeting the relevant consumers through social media and search were key components to finding qualified leads that would result in conversions for the business.

Increasing revenue through Google PPC seems simple enough, right? If you want to make more, you've got to spend more. That's the conventional approach to PPC, but we knew that wasn't the best way to grow Synergy's leads and reach their ambitious revenue goal. So we created a model that incorporates data from our proprietary lead management technology and Google Ads. This model takes into account variables such as search volume, cost per click, CTR, and conversion rates for different service lines, and allows us to "work backward" from the revenue goal to see which adjustments and new strategies will enable us to hit our client's target.

Health & Medical industry average 3.36% Conversion rate

Boost your dermatology leads with effective digital marketing by Etna

Create Compelling Stories

Increase Lead Conversion

Boosting ROI for Synergy's PPC spend involved thoughtful utilization of resources, including heatmap technology, Google Ads, day parting, A/B testing, and Etna's proprietary lead management technology. We also brought together our experts in Adwords, copywriting, design, and user experience to optimize CTR and conversions.

1. Created custom responsive landing pages
featuring lead magnets and tripwire offers (based on data from A/B testing).

Relax, we got this

Your time is valuable. You need a partner who can multi-task. We provide customized strategy and a team of experts to handle your web design, SEO, social media marketing, email marketing, paid search, content strategy, and reputation management needs.

 Reviews

xx%

the average number of mobile users converting on landing pages

increase 
in total conversions

597%

reduction in cost per lead

30%

conversion 
rate improvement

18%

Tummy Tuck Experience 

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut auctor, arcu quis lobortis maximus, justo nulla faucibus tortor, aliquet luctus lorem eros nec nibh. Maecenas vel viverra sapien, id ornare neque. Sed quis erat id lectus euismod varius. Praesent id felis euismod, cursus tellus eget, ullamcorper purus.

800%

increase in 
conversions rates

following campaign launch

Breast Lift Campaign

than the national avg

127%

higher 
conversion rate

Performance 5.71%  January 2018

Paused to reassess and analyze improvements

Performed landing page CRO for procedure 

Refined campaign structure 

Added to keyword buy

Adjusted ad copy and extensions with cohesive  messaging
 
Relaunched and achieved higher conversion rate volumes of 9.09% 
May 2018

Performance 1.12%  January 2018

Paused to reassess and analyze improvements

Performed landing page CRO for procedure 

Refined campaign structure 

Added to keyword buy

Adjusted ad copy and extensions with cohesive  messaging
 
Relaunched and achieved higher conversion rate volumes of 5.75% 
May 2018

more PPC lead conversions

33%

vs. national average

Performance 1%  January 2018

• Paused to reassess and analyze performance
• Performed landing page CRO for procedure 
• Refined campaign structure 
• Added to keyword buy
• Adjusted ad copy with cohesive messaging

• Adjusted ad extensions with cohesive messaging
• Relaunched 

Performance 7.96% May 2018

increase 
in facelift  
conversion rate 

800%

following  optimization

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut auctor, arcu quis lobortis maximus, justo nulla faucibus tortor, aliquet luctus lorem eros nec nibh. Maecenas vel viverra sapien, id ornare neque. Sed quis erat id lectus euismod varius. Praesent id felis euismod, cursus tellus eget, ullamcorper purus.

Growing Medical Practices Online

Learn How Etna Increases Leads for Synergy Plastic Surgery with PPC

Synergy Plastic Surgery

Technology Tools

At Etna, one of our values is "Make it Measurable." We promise—and deliver—growth for our partner businesses, which we cultivate, monitor, and measure using a variety of innovative technologies.

Etna's Proprietary Lead Management Database

Ads Manager

increase in 
targeted ad spend

while increasing conversion rate by 18%

220%

Methodology of Study:

For most of the data presented above Etna used a Year over Year comparison, May 2017 to May 2018 performance. In some specific cases we studied different date ranges for the following campaign elements:

1) Facelift data looked at Jan 2018 to May 2018 to derive 800% increase in performance.
2) Breast lift data looked at Jan 2018 to May 2018 to derive 414% increase in performance.

3) Tummy tuck data looked at Jan 2018 to May 2018 to derive 59.09% increase in performance.

increase in website traffic

539%

increase in impressions

851%

increase in facebook conversions

620%

Marketing Approach

Etna Insights, Modeling & PPC

Bolstering Performance

2. Undertook landing page conversion rate optimization (CRO) projects
to incorporate UX best practices for the ideal customer demographics and data from extensive A/B testing.

4. Enhanced account structure for procedure-focused campaigns
plus alpha and beta-exploratory campaign structures.

5. Utilized ad extensions
including sitelinks, callouts, calls, location, structure snippets, price and promotion.

Performance 1.12%  January 2018

• Paused to reassess and analyze performance
• Performed landing page CRO for procedure 
• Refined campaign structure 
• Added to keyword buy
• Adjusted ad copy with cohesive messaging

• Adjusted ad extensions with cohesive messaging
• Relaunched 

Performance 5.75% May 2018

414%

increase 
in breast lift 
conversion rate 

following  optimization

Breast Lift Campaign

Performance 5.71%  January 2018

• Paused to reassess and analyze performance
• Performed landing page CRO for procedure 
• Refined campaign structure 
• Added to keyword buy
• Adjusted ad copy with cohesive messaging

• Adjusted ad extensions with cohesive messaging
• Relaunched 

Performance 9.09% May 2018

59%

increase in 
tummy tuck 
conversion rate 

following  optimization

Synergy Plastic Surgery

There's no foolproof formula for growing businesses online, so we approached Synergy's paid media campaign with a well-informed yet highly adaptable plan. We then monitored results and made adjustments that improved performance and profit.

Meeting Challenges With Innovation

This case study is just a snapshot of our multi-dimensional approach to growing Synergy's business online. In a short period of time, we were able to make dramatic progress that put us on track to achieve their revenue goals, but at Etna, we recognize that growth is an ongoing process. Partnership with us means regularly evaluating performance and goals, and continuing to apply innovation and new strategies for success.

Ongoing Growth

Case SummaryMethodologyResults

Finalist

Learn about strategy that lead to our client's success.

At Etna Interactive,  your practice growth is our priority, and we were recently named by Google Partners Premier Partner Awards finalists in the category of Growing Businesses Online.

Button

Case Study:
Growing Practices Online

At Etna Interactive, we aspire to be the most trusted online marketing company for elective medical practices. In our more than 15 years of growing businesses online, we’ve earned our clients’ trust by doing uncommonly good work that is strategically aligned with their goals. We offer them peace of mind by continually proving our value through metrics, education, and personal, knowledgeable customer care.  

Finalist

increase 
in total conversions

reduction
in cost per lead

conversion 
rate improvement

SEO Optimization

Social Media Management

Blog Creation & Support

Email Marketing

PPC Search &
Social Advertising

Synergy Plastic Surgery

For Synergy, PPC would become a focal point for innovation. Increasing volume spend while targeting the relevant consumers through social media and search were key components to finding qualified leads that would result in conversions for the business. 

Implementing Synergy's customized strategy involved a collaborative effort by our talented web designers, project managers, programmers, social media and marketing ops specialists, and copywriters, all of whom specialize in multiple tactics and marketing channels to achieve the desired business goals.

Website Optimization

For Synergy, PPC would become a focal point for innovation. Increasing volume spend while targeting the relevant consumers through social media and search were key components to finding qualified leads that would result in conversions for the business.

851%

539%

620%

increase in impressions

Bolstering Performance

Technology Tools

At Etna, one of our values is "Make it Measurable." We promise—and deliver—growth for our partner businesses, which we cultivate, monitor, and measure using a variety of innovative technologies.

Etna's Proprietary Lead Management Database

Ads Manager

Technology Tools

At Etna, one of our values is "Make it Measurable." We promise—and deliver—growth for our partner businesses, which we cultivate, monitor, and measure using a variety of innovative technologies.

At Etna, one of our values is "Make it Measurable." We promise—and deliver—growth for our partner businesses, which we cultivate, monitor, and measure using a variety of innovative technologies.

Technology Tools

Boosting ROI for Synergy's PPC spend involved thoughtful utilization of resources, including heatmap technology, Google Ads, day parting, A/B testing, and Etna's proprietary lead management technology. We also brought together our experts in Adwords, copywriting, design, and user experience to optimize CTR and conversions.

1. Created custom responsive landing pages
featuring lead magnets and tripwire offers (based on data from A/B testing).

2. Undertook landing page conversion rate optimization (CRO) projects
to incorporate UX best practices for the ideal customer demographics and data from extensive A/B testing.

3. Adjusted which service lines we would target based on modeling.
We reallocated budget and effort to service lines with greater search volume, conversion rates, and profit margin.

4. Enhanced account structure for procedure-focused campaigns
plus alpha and beta-exploratory campaign structures.

5. Utilized ad extensions
including sitelinks, callouts, calls, location, structure snippets, price and promotion.

3. Adjusted which service lines we would target based on modeling.
We reallocated budget and effort to service lines with greater search volume, conversion rates, and profit margin.

Performance 1%  January 2018

• Paused to reassess and analyze performance
• Performed landing page CRO for procedure 
• Refined campaign structure 
• Added to keyword buy
• Adjusted ad copy with cohesive messaging

• Adjusted ad extensions with cohesive messaging
• Relaunched 

Performance 7.96% May 2018

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut auctor, arcu quis lobortis maximus, justo nulla faucibus tortor, aliquet luctus lorem eros nec nibh. Maecenas vel viverra sapien, id ornare neque. Sed quis erat id lectus euismod varius. Praesent id felis euismod, cursus tellus eget, ullamcorper purus.

Performance 1.12%  January 2018

• Paused to reassess and analyze performance
• Performed landing page CRO for procedure 
• Refined campaign structure 
• Added to keyword buy
• Adjusted ad copy with cohesive messaging

• Adjusted ad extensions with cohesive messaging
• Relaunched 

Performance 5.75% May 2018

414%

increase in breast lift 
conversion rate 

following  optimization

800%

increase in 
conversions rates

following campaign launch

Breast Lift Campaign

Performance 1.12%  January 2018

Paused to reassess and analyze improvements

Performed landing page CRO for procedure 

Refined campaign structure 

Added to keyword buy

Adjusted ad copy and extensions with cohesive  messaging
 
Relaunched and achieved higher conversion rate volumes of 5.75% 
May 2018

Tummy Tuck Experience 

Performance 5.71%  January 2018

Paused to reassess and analyze improvements

Performed landing page CRO for procedure 

Refined campaign structure 

Added to keyword buy

Adjusted ad copy and extensions with cohesive  messaging
 
Relaunched and achieved higher conversion rate volumes of 9.09% 
May 2018

increase in targeted ad spend

while increasing conversion rate by 18%

220%

Performance 5.71%  January 2018

• Paused to reassess and analyze performance
• Performed landing page CRO for procedure 
• Refined campaign structure 
• Added to keyword buy
• Adjusted ad copy with cohesive messaging

• Adjusted ad extensions with cohesive messaging
• Relaunched 

Performance 9.09% May 2018

127%

higher conversion rate

than the national avg

 With Etna, I really know that they're not satisfied unless I'm seeing results.

increase in facelift  
conversion rate 

800%

following  optimization

59%

increase in tummy tuck 
conversion rate 

following  optimization