Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
We've received more than a few calls recently from clients asking if they should blog. Unfortunately, there is no short or easy answer to that question. While blogging has the potential to benefit almost all clinical practices, there is also a risk that it might damage the reputation of the clinician or the practice. This... Continue Reading
Anne Cohen, principal at A. Cohen Marketing and Public Relations, called on Etna to develop a new Webinar to answer her clients' most pressing question: How do you get to the top of Google? I've answered that call, and will moderate the session titled Getting on Google this Wednesday, August 6, at 6 pm PDT. I've created the... Continue Reading
Etna has partnered with Catherine Maley of Cosmetic Image Marketing to produce a truly compelling new Webinar. Just a week away, the Webinar is a one hour session that reveals 6 real-world examples of how marketing can improve your bottom line. In a session entitled How to Keep the Cash Flowing - Case Studies in Elective... Continue Reading
Like you, my business processes a fair number of high-dollar credit card transactions. Earlier this year I tasked Etna's office manager with renegotiating the fees we pay for our merchant services. When our old processing company refused to reduce our fees, we decided to find a new provider. The move has saved us 24% on merchant... Continue Reading
Some of the leading medical marketing companies are making fantastic claims about video Web sites, but last week I presented 8 reasons why you should question the value of video. Any successful business person needs to look at any new venture with a healthy dose of skepticism and a good amount of due diligence. Maybe you've... Continue Reading
There are more than a few medical marketing agencies evangelizing video and "video Web sites." In future issues I'll explain how video can deliver good value for your patients and your practice, and I'll even share what patients themselves say about Web videos. But this week, I'm asking you to be a little skeptical. Video... Continue Reading
Most of our clients love seeing all the online leads flowing into their practice, a direct result of their smart online marketing investments. But, to my continued amazement, now and again we have clients who find this constant stream of leads to be a hassle. The question I get from these practices: "Do I REALLY have to... Continue Reading
Catherine Maley over at Cosmetic Image Marketing has developed a short training manual and quick reference Flip Book for your receptionist. After we published Does your front office suck?, she sent us a copy asking for our feedback. I found the Guide Book to be full of helpful operational advice, although I'd love to see more... Continue Reading
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