Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
Contributed by Catherine Maley Your patient database is the most valuable asset you have. When you have a “herd” of aesthetic patients who know, like and trust you and visit only you for their enhancement, you are well on your way to success. At that point, you can pull back on expensive advertising and external... Continue Reading
SUMMARY: This article provides some great ideas to motivate your staff and help them make the most out of every phone and email inquiry by arming them with strategies to schedule more surgical consultations. It doesn't matter if your medical practice is primarily elective or insurance reimbursed. You will attract more clients and increase your caseload... Continue Reading
Pardon me for getting right to the point, but statistically speaking, your front office sucks. It sucks dollars, it sucks opportunities, and it sucks prospective patients away from the practice. Now that I've got your attention (and hopefully not offended you), hear me out. I actually took some time to gather data about just how... Continue Reading
As you can probably guess, paying for links is very controversial! Search engines want links to be an objective indicator of your site's popularity and value...paying for popularity can hardly be called an "objective" way of attracting inbound links. While it is unlikely that Google or another major search engine would punish you for purchasing... Continue Reading
Earning something that's truly valuable takes hard work. But earning links from reputable and related sites requires something more. You can't just work hard — you need to be clever and maybe even a little controversial to attract the right kind of attention with high-quality links. Consider this: How many hours did you spend yesterday... Continue Reading
I learned when I was a kid that I'm much more likely to get something if my request is reasonable and I ask politely. That's certainly true of link building. If you read last week's newsletter you know that the goal of link building is to obtain relevant links from trusted sites. So who do... Continue Reading
When I say the word "links," what first comes to mind? If you're an avid golfer, maybe you have a vision of teeing up on a sunny morning. If style's your thing, maybe you think "cufflinks." But when it comes to your online marketing, links are a crucial component in your efforts to rank well... Continue Reading
Some might say the first rule of Search Marketing is that there are no rules. While the game is indeed ever-changing, there is at least one rule you need to live by: to be successful in online marketing, you must choose the right keyword phrases to target every step of the way – from site planning through... Continue Reading
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