Yearly Archives: 2013

Etna Interactive

Email Essentials Part 3: Use Automation to Accelerate Email Handling

In the final part of Email Essentials, I’ll show you how to use automation tools to improve the quality of customer service you’re delivering and the turnaround time on email messages. Review of Email Etiquette Respond promptly. Respond professionally. Protect patient privacy (and the practice). Email Automation Buy some time while still delivering great service.... Continue Reading

Etna Interactive

Email Essentials Part 2: In Business, Email Content Counts

In part 2 of Email Essentials, I’ll explain why getting the content of your email correspondence right is so important. What you say and how you say it matters greatly to prospective patients who are evaluating your level of competence and professionalism. Parts of a Professional Email Formal greeting Introduction Response to inquiry Soft self-promotion... Continue Reading

Etna Interactive

Email Essentials Part 1: Email Etiquette for the Medical Front Office

A 2011 study that examined the email response patterns of 114 aesthetic clinics showed that 36% failed to respond to new patient inquiries. In part one of Email Essentials I’ll explain how improved email etiquette can help your practice better retain leads. Email Etiquette Respond promptly (within 5 minutes!). You are 100 times less likely... Continue Reading

Etna Interactive

High-End Recognition for a High-End Brand

Etna has earned the distinct honor of winning 2 Web design awards for the WebAward for outstanding medical website, but it also won a gold A custom content management system dynamically displays major magazine publications, showcasing the practice's high profile and commitment to advancing technology. In the blog, readers learn about the latest trends in... Continue Reading

Etna Interactive

The Mistake of Ignoring Mobile Users

Show of hands — who is reading this on a mobile phone right now? There is a very good chance that you are. If you are reading this several months after it is published, there is an even better chance that you are reading it on your phone. The adoption of the mobile Web is... Continue Reading

Etna Interactive

Is RealSelf in Cahoots With Google?

Many have heard about Google's August algorithm update, nicknamed "Hummingbird." But have you stopped to think about who stands to benefit most from Google's ability to better process "natural language" search queries? Google might argue that you and I, the searching public, are the big winners. I would argue that "Who is the best rhinoplasty surgeon in... Continue Reading

Etna Interactive

Google’s Hummingbird and the Implications for Your Office

For the first time in 12 years, Google has changed its “recipe” for rankings. Code named “Hummingbird,” this algorithm swap has changed the rankings game in a couple of important ways. In this video, I’m joined by Etna’s Director of Marketing, Scott Feldman, who’ll offer some strategic advice for leveraging Google’s algorithm update to help... Continue Reading

Etna Interactive

Building Websites for Retina Displays

If you have ever browsed the Web on an Apple device with a Retina Display, you have probably seen websites with fuzzy graphics and "pixel-y" text. It is unattractive but understandable. Websites are still being built primarily for standard displays, because that is how the vast majority of people view the Web. With the increasing... Continue Reading

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