Yearly Archives: 2018

Etna video newsletter message: Google or Facebook ads? (Or both?)

Google Ads vs. Facebook Ads: Which Is Right For Your Clinic?

"Should I be using Google Ads or Facebook Ads?" This is one of the most frequent questions we receive at Etna Interactive. And while each platform is great for reaching your customers online, the answer is always the same: It depends. In this month's blog post, CEO Ryan Miller discusses the difference between the two, as well... Continue Reading

Before They’re Patients: How To Keep the Conversation Going

When it comes to potential patients, quality interactions are key. Going above and beyond in creating a positive patient experience can help move them along in their decision-making journey. Remember: Your next patients are already getting to know you, and it's up to you to help them fill in the blanks. In our latest blog post, Marketing Operations Supervisor Doug... Continue Reading

Industry Experts Series: New! Aesthetic Industry Conversion Benchmarks & Secrets from the Top 10%

The top 10% of medical aesthetic practices are each consistently doing some key things that have helped them zero in on the most important factors necessary to be successful in today’s fast-paced environment. The perfect balance of warm and authentic engagement with a process that is metric based and replicable across practice locations and teams... Continue Reading

Improving Conversion and Quality From Your Online Patient Inquiries

When it comes to patients beginning their journey with you online, customer service is key. This is why it's important to reinforce your brand's values and voice across your entire team, starting with your front desk staff. From the initial inquiry all the way to consultation and beyond, how the practice handles each and every... Continue Reading

Etna Interactive Named as Finalist for Major Google Award

Premier Partner Awards finalists in the category of Growing Businesses Online. The competition included agencies from throughout North and South America. That's 23 countries and territories! So what does it take to be a Google Premier Partner? To qualify, we had to have several members of our team pass a series of exams and prove... Continue Reading

Industry Experts Series: 7 Steps to Building a Powerful Brand

With medical practices and spas all offering similar services and treatments, it can be easy to feel like you're getting lost in the crowd. So how do you make sure you stand out? As part of our Industry Experts webinar series, branding pro Alexis Ufland of... Continue Reading

Google My Business: 4 Big Changes Creating Risk & Opportunity For Your Clinic

Google My Business recently rolled out some new (and important) features within the platform. It's especially important for medical practices to understand these updates because they have the potential to create risk and reward for your brand and online presence. In this month's video, CEO Ryan Miller dives right into the powerful new features, what these updates mean for your practice, and... Continue Reading

Appropriate Use of Social Media for Medical Professionals

Social media is here to stay. If you're a business competing in the social area, it's getting more and more difficult to stand out from the rest of the crowd. This holds especially true in medical marketing, and sometimes, medical practices find themselves getting online attention for all the wrong reasons. In our latest video, CEO... Continue Reading

What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.