It always makes us feel good to know that we did great work that helped one of our clients increase their leads and contributed to their practice growth. But it feels really good to also be recognized by Google for it!
Etna Interactive was recently named by Google Partners as one of the eight Premier Partner Awards finalists in the category of Growing Businesses Online. The competition included agencies from throughout North and South America. That’s 23 countries and territories!
So what does it take to be a Google Premier Partner? To qualify, we had to have several members of our team pass a series of exams and prove just how knowledgeable they were when it came to understanding and applying Google’s advertising products.
When applying for this award, we submitted a case study on work we had performed for our long-time client, Synergy Plastic Surgery, and the measurable results it produced. Synergy’s founder, Dr. Mahlon Kerr, set a goal this year of growing his leads by 20% and asked us to help him meet that ambitious target. With a paid media campaign that included work by our web designers, project managers, marketing specialists, programmers and copywriters, we delivered:
- A 414% increase in conversion for patients seeking breast lift surgery
- A 59% increase in tummy tuck conversion rate
- An 800% increase in conversions for facelift patients
The campaign featured customized landing pages for each of Dr. Kerr’s top procedures that we monitored, evaluated in real time, and updated as needed to ensure the best possible results.
Our Paid Media Manager, Kyle Millerick, and COO, Sean Collier, will be representing Etna at the awards ceremony held on October 25 in New York City and hopefully bringing us home that trophy!