Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
Once again Google is making changes that may impact the way your business appears in search results based on a new set of standards referred to as Core Web Vitals. In particular, Google is concerned about the experience that mobile searchers have when they leave Google search results and arrive on your website. Follow along... Continue Reading
Though its code seems to be pretty standard, Arkansas throws a bit of a wrinkle into healthcare marketing on medical websites by potentially penalizing physicians who advertise the quality of their medical services. Since "quality" is such a vague word, this could make it very difficult to legally highlight your practice's high levels of care... Continue Reading
As Google strives to better understand exactly what a searcher may be looking for, it may seem harder to achieve and maintain page one rankings within search results. In our latest blog, CEO Ryan Miller discusses two changes impacting how search result rankings appear on Google and what this may mean for you and the... Continue Reading
Are you currently running pay-per-click advertising or contemplating it as a future marketing strategy? In this video, CEO Ryan Miller walks through the most common missteps clinic owners take when running PPC advertising for elective healthcare procedures, and how they can lead to the overall failure of campaigns. Fortunately, all 5 mistakes discussed have one... Continue Reading
Did you know that 71% of patients research online reviews as the first step when searching for a provider? Now more than ever, maintaining an active and robust online reputation is critical to your overall marketing strategy. However, if adding yet another task to the list seems unmanageable or you’re just not sure where to... Continue Reading
In our latest webinar, industry experts Glenn Morley of... Continue Reading
Across the continent, many elective medical clinics are reporting an unseasonal burst in new patient inquiries. In this short video we explore the factors driving the burst in demand and ask the question, could this be a bubble? We examine what historic data can tell us about current trends, and discuss what to expect for... Continue Reading
If you aspire to maximize revenues and maintain a strong schedule through the fall, follow along in our latest webinar where Ryan guides us through 5 online marketing tactics that can drive immediate demand, and help you avoid last-minute holes in your schedule despite the decrease in patient demand we anticipate to happen later this summer. Webinar Transcription: Let’s go... Continue Reading
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