In the aesthetic industry, one of the biggest predictors of success is the percentage of prospective patients who convert into customers. However, turning these prospective patients into customers isn’t always easy.
“Dropping leads” means having a potential patient decide to not come into your practice for a treatment or procedure. There are multiple factors that can cause this to happen. In this video, Etna Interactive CEO Ryan Miller explains the common reasons why leads are dropped and provides tips for how to ensure this doesn’t happen to you.