Etna Interactive

Online Press Release vs. Media Press Release

Is it better to do an online press release than a press release in the news or print media?

That’s a big question. So I’ll take an out with an easy answer. Whether you are distributing your press release online or off, we recommend the following

  • Keep your press release under 350 words
  • Take the time to write it well; check your spelling and grammar
  • Be polite and thoughtful; remember that no one is obligated to cover your story, so give them a good reason
  • Include links to more information and photos
  • Skip the jargon and hyperbole
  • Include your contact information with a phone number

It may be common sense, but somehow it just seems less common these days.

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