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Learn how to improve your Google rankings

The #1 Thing Medical Offices Can Do To Improve Google Rankings

  In the ever-changing world of the internet it can feel difficult to keep up with what really matters in terms of where to focus your digital marketing efforts. Here at Etna one of our common sayings is ‘Google is King’ and in this month’s blog post, CEO Ryan Miller breaks down the one critical way you can make sure… Continue Reading

Google My Business: 4 Big Changes Creating Risk & Opportunity For Your Clinic

Google My Business recently rolled out some new (and important) features within the platform. It’s especially important for medical practices to understand these updates because they have the potential to create risk and reward for your brand and online presence. In this month’s video, CEO Ryan Miller dives right into the powerful new features, what these updates mean for your practice, and how to utilize these changes… Continue Reading

Top 10 Trends That Will Transform Your Online Marketing In 2018

 Now that we are about halfway into 2018, we can see 10 distinct trends emerging in the world of online medical marketing. These won’t be just flash-in-the-pan fads so it’s worth putting time, energy, and (everyone’s favorite) dollars towards the 10 themes below.   1. The Patient Journey Smart medical practices are tailoring their marketing message, keyword targeting, and marketing channels to… Continue Reading

It’s Time to Put Mobile First

2017 is shaping up to be the year of the mobile device. As we mentioned earlier this year, Google is turning its attention — and its good graces —  to sites that perform well on mobile. With 68% of healthcare searches being done on mobile devices, it’s no wonder sites with superior mobile performance are ranking well. If you’re an… Continue Reading

Our Love/Hate Relationship with SEO

I’d like to tell you that our writers love search engine optimization (SEO), but that wouldn’t be entirely true. In reality, most good Web copywriters have a love/hate relationship with those pesky keywords. It would be much easier to write eloquent prose without having to incorporate the sometimes-awkward phrases that attract the search engines like some sort of morphemic magnet.… Continue Reading

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