Archives

Learn how to improve your Google rankings

The #1 Thing Medical Offices Can Do To Improve Google Rankings

In the ever-changing world of the internet it can feel difficult to keep up with what really matters in terms of where to focus your digital marketing efforts. Here at Etna one of our common sayings is ‘Google is King’ and in this month’s blog post, CEO Ryan Miller breaks down the one critical way... Continue Reading

Google My Business: 4 Big Changes Creating Risk & Opportunity For Your Clinic

Google My Business recently rolled out some new (and important) features within the platform. It's especially important for medical practices to understand these updates because they have the potential to create risk and reward for your brand and online presence. In this month's video, CEO Ryan Miller dives right into the powerful new features, what these updates mean for your practice, and... Continue Reading

Top 10 Trends That Will Transform Your Online Marketing In 2018

1. The Patient Journey Smart medical practices are tailoring their marketing message, keyword targeting, and marketing channels to speak to patients all along their journey. New data out from RealSelf and Real Patient Ratings, or Visium 360, tell us that patients actually amplify their research after they book their consult so it's important to speak to the patient... Continue Reading

Etna Interactive

Our Love/Hate Relationship with SEO

I'd like to tell you that our writers love search engine optimization (SEO), but that wouldn't be entirely true. In reality, most good Web copywriters have a love/hate relationship with those pesky keywords. It would be much easier to write eloquent prose without having to incorporate the sometimes-awkward phrases that attract the search engines like... Continue Reading

Ready for More From Your Marketing?

We've made it easy to lead your marketing planning with our strategy inputs worksheet. Organize your business information and prepare for a meaningful conversation about your online marketing strategy.