Webinar July 8 – Case Studies to Drive Cash Flow

Etna has partnered with Catherine Maley of Cosmetic Image Marketing to produce a truly compelling new Webinar. Just a week away, the Webinar is a one hour session that reveals 6 real-world examples of how marketing can improve your bottom line.

In a session entitled How to Keep the Cash Flowing – Case Studies in Elective Surgery, Catherine and I will each present 3 examples of small projects that delivered big returns. These aren’t abstract ideas; each case study delivers real-world facts and figures about the client, the marketing tactic, the method of implementation, and the quantifiable results.

Space is limited. Click one of the links below to reserve your seat now:

Tuesday, July 8, 2008 8:00 AM – 9:00 AM PDT
Registration link: https://www2.gotomeeting.com/register/363437660

Tuesday, July 8, 2008 4:30 PM – 5:30 PM PDT
Registration link: https://www2.gotomeeting.com/register/674255886

If you cannot make the Webinar and would like to schedule a private presentation, please let me know.

Paying Patients for Testimony – New York Times Coverage

In case you missed the June 26 piece in The New York Times, take a moment now to read Coming Soon to YouTube: My Face-Lift.

The timing on the piece is a bit eerie, coming just two days after I distributed our video newsletter warning against compensating patients for positive reviews.

The message in the Times piece is clear — buyers beware, doctors are paying patients for glowing online reviews, reviews that in many cases are false, fraudulent, or misleading.

Wait a minute, where have we heard that phrase before? Oh, that’s right, virtually every state in the nation has a statute or regulations prohibiting licensed doctors from engaging in advertising that is false, fraudulent, or misleading. Many states prohibit testimonial advertising altogether. Still others expressly prohibit offering compensation for patient endorsements. Not sure about your state’s stance on offering compensation for testimonials? We’ve assembled a quick list of links where you can find your state’s medical marketing laws.

Access Your Leads Instantly Online

BETA testing of Etna’s new lead management console is complete. “Etna’s what?” you ask. Basically, the console is a place where you and your staff can go to:

• Run Lead Reports
  Want to know which procedures are most requested by your Web leads? Or export all the leads captured last month? Or uncover exactly where each lead came from? Piece of cake.
• Clean Up Your Leads
  Use the automated tool to ferret out duplicate leads for cleaner reporting.
• Update Lead Status
  Change the status for each lead as it moves through the consultation process. Add notes. Report revenue.
• Audit Practice Performance
  Complete an online lead audit and see instantly your lead to consult and consult to surgery conversion numbers.
• Record Offline Leads
  Want all your leads in one place? Enter offline leads with ease.

If you would like training on the new lead management console for you or your staff, please touch base with your Account Manager.

Speaking of Reviews