What Should I Do to Promote My Website Offline?

What should I be doing to promote my new website offline?

There’s more to promoting your website than search engine marketing.  Many of your patients will find your site thanks to the efforts you make offline.  Here’s a quick checklist of what you can do in the real world to make the most of your investment online.

 Around the Office

• Include your website address on all appointment cards, literature, and stationery; print the address on mailing labels to adhere to any pre-printed materials you might have
• Include your website address on all your statements, quotes and bills
• Include your website address in your on-hold message and encourage listeners to visit you online
• Create prominent signage to display at your front desk, exam and treatment rooms with your website address
• Use your URL on all outbound marketing, including newspaper ads, television, radio ads, yellow page ads and newsletters
• When you receive press coverage, work with the producer to ensure your website appears in the media
• Mention your website at your seminars
• Make sure everyone in the office knows your website address and is able to articulate how it will benefit patients
• Encourage team members to know what your visitors see at your website; you can print the pages to share if Internet access is limited in your office
• Ask your patient coordinators and reception staff to end prospect calls with something like “Oh, and you can learn more about the doctor and our office at our website…do you have a pen?  Why don’t you write down the address, it’s www.oursite.com”

In Your Advertising

• Use your URL on all outbound marketing, including newspaper ads, television, radio ads, yellow page ads and newsletters
• When you receive press coverage, work with the producer to ensure your website appears in the media
• Mention your website at your seminars

With Your Staff

• Make sure everyone in the office knows your website address and is able to articulate how it will benefit patients
• Encourage team members to know what your visitors see at your website; you can print the pages to share if Internet access is limited in your office
• Ask your patient coordinators and reception staff to end prospect calls with something like “Oh, and you can learn more about the doctor and our office at our website…do you have a pen? Why don’t you write down the address, it’s www.oursite.com”