Etna Interactive

Why do my search engine positions move constantly?

I’m a bit obsessed. I check my search engine positions all the time, and they seem to constantly change. Why is that?

There are a lot of reasons why search engine rankings fluctuate. New sites are picked up by the search engines. Competing sites change elements of their pages that impact ranking. Most importantly, the search engines are constantly shifting the formulas they use to rank sites.

Chasing a specific rank can be a frustrating and expensive endeavor.

We recommend watching your average position over a 30 day period, and making gradual enhancements to your site and content to earn strong, long-term positioning.

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