Monthly Archives: September 2012

Minimal vector icons illustrating SEO next to a forward-pointing arrow, symbolizing growth or optimization.

Common SEO Mistakes for Medical & Aesthetic Practices (& How To Fix Them)

Search engine optimization (SEO) changes fast, but many of the problems we see today are the same ones we saw a decade ago. For plastic surgery and medical spa websites, even small SEO errors can limit visibility, waste marketing dollars, and frustrate potential patients. Many of our new clients come to us with an existing... Continue Reading

Etna Interactive

What Should I Do to Promote My Website Offline?

What should I be doing to promote my new website offline? There's more to promoting your website than search engine marketing.  Many of your patients will find your site thanks to the efforts you make offline.  Here's a quick checklist of what you can do in the real world to make the most of your... Continue Reading

Etna Interactive

Online Press Release vs. Media Press Release

Is it better to do an online press release than a press release in the news or print media? That's a big question. So I'll take an out with an easy answer. Whether you are distributing your press release online or off, we recommend the following Keep your press release under 350 words Take the... Continue Reading

What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.