Search engine optimization (SEO) changes fast, but many of the problems we see today are the same ones we saw a decade ago. For plastic surgery and medical spa websites, even small SEO errors can limit visibility, waste marketing dollars, and frustrate potential patients. Many of our new clients come to us with an existing...
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What should I be doing to promote my new website offline? There's more to promoting your website than search engine marketing. Many of your patients will find your site thanks to the efforts you make offline. Here's a quick checklist of what you can do in the real world to make the most of your...
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My nephew tells me that the title tag is important for my search engine placement. Are there any rules or formulas for writing a good title tag? Your nephew is a smart kid. The title tag, the area of each web page that contains the text which is displayed at the very top of your...
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Is it better to do an online press release than a press release in the news or print media? That's a big question. So I'll take an out with an easy answer. Whether you are distributing your press release online or off, we recommend the following Keep your press release under 350 words Take the...
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