Yearly Archives: 2013

Etna Interactive

A Great Client Request

As a project coordinator at Etna, I receive client requests daily from our account executives. However, every once in a while, a client will directly request a site update. I recently received one of the best, most thorough requests, so I had to brag. This client really impressed me by providing me with the following:... Continue Reading

Etna Interactive

Working with SQL Parameters in Cold Fusion

Most modern Web application frameworks provide native mechanics to protect databases from undesirable SQL execution. Cold Fusion’s answer to input sanitization is the tag cfqueryparam that is only valid inside a cfquery block. It is not a newcomer to the language but I will still from time to time see it being underutilized. It is... Continue Reading

Etna Interactive

What Your Closet Can Teach You About Web Marketing

Your clothes closet is a mangled mess again. Getting ready in the morning is a hanger-wrestling feat, and you’re afraid to let small children and pets near the closet doors in fear of losing them forever. It’s time for a spring cleaning. Like your closet, your website and its marketing tactics need some thorough attention.... Continue Reading

Etna Interactive

Email Marketing: It’s Time Well Spent

A common question we hear on the marketing team: Why does it take so long to send out an email? It comes up often, and I don’t blame clients for asking. It seems like an email campaign should take an hour or two, at most. Well, that’s not the case and for good reason. Behind... Continue Reading

Icons representing a photo gallery and arrow displayed side by side.

4 Keys to a Great Photo Gallery for Plastic Surgery Practices

How To Turn Browsers Into Believers—and Booked Consults In the aesthetic industry, your results speak louder than words—and your online gallery is where they do the talking. Think of your photo gallery as your practice’s storefront window: a curated space where potential patients see what’s possible for them. In fact, for Etna clients, the gallery... Continue Reading

Etna Interactive

Cascading Style Sheet Basics Part One: Why & Where

Cascading style sheets (CSS) are a simple mechanism for adding style (e.g., fonts, colors, spacing) to Web documents. Our development team is a group of experts who spend every day up to their elbows in CSS. The rest of our company can tap-dance their way through SQL queries, plan PPC strategies or usher a project... Continue Reading

What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.