Yearly Archives: 2016

In 2017, Mobile-First Is an Imperative

Google has made its New Year's resolution for 2017, and it's one you'll want to pay attention to. In a matter of months, Google will be moving to a "mobile-first" search index — meaning your mobile experience will become a primary factor in how you rank for searches. In other words, web design and mobile... Continue Reading

3 Reasons Why Plastic Surgery Practices Are Experimenting With Snapchat

Here we are again! Another social platform has entered the scene and the industry is buzzing about what this means for plastic surgeons. The new platform is Snapchat! To the surprise of many of our clients, Snapchat isn’t actually that new. The social platform has been around since 2011 but is just starting to gain... Continue Reading

Google, HealthGrades, and You

Google is always adding new and innovative ways for people to interact with the brands they're searching for on the web. It's now possible to book appointments through Google, right from the search results page. Here's why that's potentially good news -- and bad news -- for your practice. The Knowledge Graph Whenever someone searches... Continue Reading

Facebook Lead Generation Ads: What They Mean for You

social media's evolving climate, advertising methods on platforms such as Facebook change weekly. One of the latest developments in this area has been the implementation of lead generation ads, a form of ad that allows interested users to click on an ad, fill out a short form, and submit their lead information all within the... Continue Reading

5 Tips for Blog Beginners

How many of you have read a blog? Chances are you have. In fact, 60% of Internet users read blogs, and this number is likely to increase. If you want to take advantage of the popularity of blogs for your online marketing, check out some of these blogging tips to help get you started. Here... Continue Reading

Want the Most From Your Marketing Spend: Empower Your Front Office

I was fortunate enough to spend the New Year's holiday in Thailand. Before I left, some stateside friends urged me to visit the Mandarin Oriental, an amazing riverside resort renowned the world over for its service. But much to my surprise, the service I actually experienced left a lot to be desired. This got me... Continue Reading

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