If there’s one thing we can count on with Google, it’s change, and the search giant’s latest SEO shift is going to have a direct effect on local search.
The way people search is changing. The rise of voice search features on mobile devices has led to people using longer, more detailed search queries that include terms like “best” or “near me”. It’s easy to understand how “near me” searches are ranked, but who or what determines what search results are “best”? Well, now the answer is Google.
In this video, we’ll discuss how Google determines who is best in your market and provide tips on how to make sure that your practice doesn’t get left behind.