Not all leads are created equal. Sometimes patients reach out and follow through with scheduling their consultation right away. Others express that initial interest but end up being a bit slower to commit.
So what’s in a lead, then? Every practice’s answer is a little different. That’s why analyzing and auditing your lead data can help your practice to understand what’s converting your patients from inquiry all the way to procedure.
That said, it’s always good to know how you compare to your peers, too. In this video, CEO Ryan Miller walks us through the benchmarks for aesthetic practice online inquiry conversion in the last quarter. Specifically, he explains how likely a lead is to become a patient, based on Q2 data from practices in both the United States and Canada.