Monthly Archives: June 2026

Repeating pattern of review comment and circular arrow icons on a blue background, symbolizing online reputation and a significant change.

Google Just Changed the Rules on Reviews

In this video, Etna Interactive CEO Ryan Miller discusses an important update affecting Google reviews and online reputation management for elective healthcare practices. If you’ve noticed legitimate reviews disappearing from your Google Business Profile, this change may help explain why. Follow along to learn what changed in Google’s review policies, why reviews that mention staff... Continue Reading

Repeating pattern of website and user icons on a blue background, symbolizing online presence, website traffic, and audience engagement.

How Often Should You Update Your Website?

Most medical and aesthetic practices should evaluate their website every year and plan for meaningful updates every 2 to 3 years. A full redesign may be needed sooner if the site is slow, difficult to manage, outdated visually, underperforming in search, or failing to convert visitors into patients. Your website isn't a static brochure. It's... Continue Reading

What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.