Yearly Archives: 2021

The Perfect Product Launch: How to Create Device or Procedure Demand Online​

The Perfect Product Launch: How to Create Device or Procedure Demand Online​

As the demand within the aesthetic space continues to increase, we are seeing more and more businesses grow and expand their service offerings to stay competitive within the industry. If you are considering introducing a new product or treatment within your clinic, follow our step-by-step guide to ensure you are prepared on how to make... Continue Reading

How New Apple iOS 15 ​ Privacy Features Impact Medical Marketing

Interested in learning how you can enhance your email marketing performance in the age of rising consumer privacy? In our latest blog, Etna CEO Ryan Miller walks us through the newest updates affecting email marketing data and what to consider during these efforts moving forward. Follow along for tips on how to make the most... Continue Reading

Industry Expert Series: Advice to amplify Aesthetic Revenues

Industry Experts Series: Advice to Amplify Aesthetic Revenues

In the latest installment of our Industry Experts Series, we had the pleasure of hosting Terri Ross, Founder and Co-CEO of Terri Ross Consulting. In this webinar, Etna CEO Ryan Miller and Terri discuss common inquiries we receive from aesthetic clinic leaders including best practices for pricing strategy and how to maximize revenues within the... Continue Reading

Holiday planning advice for elective medical practices

Holiday Planning – 2021

Has your practice started planning for the holiday season? We all know about the increase in consumer spending throughout the holidays, but after two years of impact from the pandemic, this year is more important than ever to take advantage of holiday selling. In our latest blog, Etna COO Sean Collier walks us through a... Continue Reading

Google PPC: The Etna Difference

Google PPC: The Etna Difference

Like many practices, you may have given up on paid advertising (PPC), believing it just can't work for your business. It's true, Google PPC is a tough game to master, but Etna Interactive has a history of turning problems into opportunities for our clients. In fact, our seasoned PPC team consistently delivers returns of 5-to-1... Continue Reading

July 29, 2021 Know Before You Post: Legal and Regulatory Considerations for Medical Office Social Media Contributors

Know Before You Post: Legal and Regulatory Considerations for Medical Office Social Media Contributors

While social media provides a great opportunity to connect with both new and existing patients, are you aware of all the guidelines and regulations when it comes to sharing on these platforms as a medical practice? In this video, Etna Interactive CEO Ryan Miller takes us through the requirements that you need to be thinking... Continue Reading

How iOS 14.5 App Tracking Transparency Impacts Targeted Medical Advertising

Recently, there has been a lot of news around the release of Apple’s latest operating system and how it will affect targeted advertising on social media. While Facebook is claiming that this transparency will largely impact the advertising efforts of small businesses, we want to help you understand what exactly has changed in terms of... Continue Reading

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