Industry experts have been leveraging email marketing tactics for almost as long as online marketing has existed. And, while social media has taken a bit of the spotlight, recently leaked information from Facebook suggests that email marketing will help your practice reach more prospective patients than social media marketing will.
In this video newsletter, I’ll give you the tools to promote subscriptions online, push content to subscribers, and drive demand with email.
Promote Subscription Online
- Stand-alone subscription forms are seldom used.
- Offer opt-in as an option on contact forms.
- Make it easy for mobile users.
- Cross-promote your email list on social media.
Push Your Latest and Greatest Content to Subscribers
- Before and after photos, new videos, and press coverage.
- Blog posts and conversations on social media.
- Answers on sites like RealSelf.
- Real patient stories and testimonial content.
Build Relationships and Drive Demand with Email
- Promote subscription across your entire operation.
- Curate your content and selections from around the Web.