Etna Interactive

Words and Phrases That Trigger Spam Filters

Words and Phrases That Trigger Spam Filters

Spam filters use a variety of techniques to keep unwanted mail out of your inbox.  Most examine the characteristics of a message, such as the number and size of its images and the words used in the text and score the message.  As the score gets higher the likelihood a message will be blocked as spam increases.

So what are spam filters looking for?

  • Images accompanied by little or no text
  • Very long lists of recipients
  • Large or very long messages exceeding a recipient’s limit
  • Attachments
  • Colored backgrounds
  • Large fonts
  • Colored fonts
  • Punctuation in the subject line
  • Words in ALL CAPS in the subject line
  • Trigger words or phrases in the body or subject line

The list of trigger words is growing and changing constantly, but the small sample below will give you an idea of some of the “spammatical” errors that can stop your email marketing dead in its tracks.

Words and Phrases to Avoid in Your Email Marketing

4u50% OffAccept Credit CardsAct Now

Additional Income


All Natural

All New


Amazing Stuff

Apply Online

As Seen On

Avoid Bankruptcy

Be Amazed

Be Your Own Boss

Being A Member

Big Bucks

Billing Address

Billion Dollars


Brand New

Bulk Email

Buy Direct

Call Free

Call Now

Calling Creditors

Cancel At Any Time

Cannot Be Combined With Any Other Offer

Can’t Live Without


Cash Bonus


Cents On The Dollar

Check Or Money Order

Click Below

Click Here

Click To Remove



Compare Rates

Compete For Your Business


Confidentially On All Orders


Consolidate Your Debt

Copy Accurately


Credit Bureaus

Credit Card

Cures Baldness

Dear Email

Dear Friend

Dear Somebody

Direct Email

Direct Marketing


Do It Today

Don’t Delete

Double Your Income

Drastically Reduced

Earn $

Earn Per Week

Easy Terms

Eliminate Bad Credit

Eliminate Debt

Email Harvest

Email Marketing

Expect To Earn

Fantastic Deal

Fast Viagra Delivery

Financial Freedom

Find Out Anything

For Free

For Instant Access

For Just $ (Some Amt)

Free (anything, trial, sample, quote, service)

Full Refund

Get It Now

Get Paid

Get Started Now

Gift Certificate

Give It Away

Giving It Away

Great Offer



Have You Been Turned Down?

Hidden Assets

Hidden Charges

Home Employment

Human Growth Hormone

If Only It Were That Easy

Important Information Regarding

In Accordance With Laws

Increase Sales

Increase Traffic

Information You Requested


Investment Decision

It’s Effective

Join Millions


Limited Time Only


Lose Weight

Lower Interest Rates

Lower Monthly Payment

Lowest Price

Luxury Car

Mail In Order Form

Marketing Solutions

Mass Email

Meet Singles

Member Stuff

Message Contains Disclaimer

Million Dollars


Money Back

Money Making

Month Trial Offer

More Internet Traffic

Mortgage Rates

Multi Level Marketing

Name Brand

New Customers Only

New Domain ExtensionsNo Age RestrictionsNo CatchNo Claim Forms

No Cost

No Credit Check

No Disappointment

No Experience

No Fees

No Gimmick

No Inventory

No Investment

No Medical Exams

No Middleman

No Obligation

No Purchase Necessary

No Questions Asked

No Selling

No Strings Attached

Not Intended

Off Shore


Offer Expires

Offers Extra Cash

Once In Lifetime

One Hundred Percent

One Time

Online Biz Opportunity

Online Marketing

Online Pharmacy

Only $


Opt In

Order Now

Order Status

Orders Shipped By Priority Mail

Outstanding Values

Pennies A Day

People Just Leave Money Laying Around

Please Read

Potential Earnings

Print Form Signature

Print Out And Fax


Produced And Sent Out



Pure Profit

Real Thing

Refinance Home


Removal Instructions


Removes Wrinkles

Reply Remove Subject

Requires Initial Investment

Reserves The Right

Reverses Aging

Risk Free

Round The World

Safeguard Notice

Satisfaction Guaranteed

Save $

Save Big Money

Save Up To

Search Engine Listings

See For Yourself

Sent In Compliance

Serious Cash

Serious Only

Shopping Spree

Sign Up Free Today

Social Security Number


Special Promotion

Stainless Steel

Stock Alert

Stock Disclaimer Statement

Stock Pick


Stop Snoring


Strong Buy

Stuff On Sale

Subject To Credit


Supplies Are Limited

Take Action Now

Terms And Conditions

The Best Rates

The Following Form

They Keep Your Money

They’re Just Giving It Away

This Isn’t Junk

This Isn’t Spam

Time Limited

University Diplomas


Unsecured Credit/Debt



US Dollars



Viagra And Other Drugs

Visit Our website

Wants Credit Card

We Hate Spam

We Honor All

Weekend Getaway

What Are You Waiting For?

While Supplies Last

While You Sleep

Who Really Wins?

Why Pay More?

Will Not Believe Your Eyes




Work At Home

You Credit

You Have Been Selected

Your Income

You’re A Winner!

You’ve Been Selected

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