Alaska may be a land of extremes, but when it comes to healthcare marketing, its statute is pretty run-of-the-mill. The state forbids false or misleading healthcare advertising of services by a licensee. Talk with your legal counsel to make sure you’re following all relevant laws.
Alaska State Medical Board
AK ST § 08.64.326
Grounds for imposition of disciplinary sanctions.
(a) The board may impose a sanction if the board finds after a hearing that a licensee (…)
- (3) advertised professional services in a false or misleading manner.
Sample Best Practices
We’ve developed some sample best practices to help you get started discussing your medical marketing with your legal counsel in more detail. Find out if you need to take steps to avoid the following:
- Advertising your services in a false or misleading manner.
- Making scientific claims that cannot be substantiated.
- Assuring a permanent cure for an incurable disease.
- Claiming professional superiority without supporting the claim with objective evidence, or using hyperbole when describing your techniques or results.
- Showing patient before and after photos without indicating that results vary and the results shown are not a guarantee.
- Showing models without clearly indicating that the photos are not of actual patients.
- Saying you are board-certified without including in any advertising the name of the board that has certified you.
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