Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
Blogs, articles, press releases, and most other forms of marketing writing for our clients begin with the development of an initial topic. Outwardly simple, generating effective topics is often one of the most difficult aspects of the writing process. Stating the Obvious Simply put, topics should clearly distinguish the direction of content. The writer provides... Continue Reading
I'd like to tell you that our writers love search engine optimization (SEO), but that wouldn't be entirely true. In reality, most good Web copywriters have a love/hate relationship with those pesky keywords. It would be much easier to write eloquent prose without having to incorporate the sometimes-awkward phrases that attract the search engines like... Continue Reading
Etna encourages content creation. So what should you write about? Recent changes in how search engines assign rankings mean that original and interesting content is more important than ever. And with the advent of “authorship” on Google, healthcare professionals must embrace the fact that Google sees you as an author first and a doctor second.... Continue Reading
