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Category Archives: Email Marketing

Words and Phrases That Trigger Spam Filters

Words and Phrases That Trigger Spam Filters Spam filters use a variety of techniques to keep unwanted mail out of your inbox.  Most examine the characteristics of a message, such as the number and size of its images and the words used in the text and score the message.  As the score gets higher the likelihood a message will be… Continue Reading

Build Your Email Marketing List “In House”

I was on a conference call with a longstanding client yesterday when they asked, “Should we being doing something to get email addresses from our clients?” The answer of course is a resounding “yes!” Email is a cost effective and immediate vehicle for actively communicating with clients and prospects. The bigger your list grows, the less you pay per message.… Continue Reading

Email Marketing Part 4: Connect with Your Readers

Email Marketing Part 4: Connect with Your Readers The fun really starts after you’ve sketched out your email marketing strategy and developed a plan to build your newsletter subscriber list. Now is your opportunity to design a newsletter template, write the first issue, and get it ready to share with subscribers. Here’s an in-depth look. Design Your Newsletter Template Some… Continue Reading

Email Marketing Part 3: Build Your Audience

Email Marketing Part 3: Build Your Audience Building a quality list of email subscribers is the most important, and most often overlooked, piece of any email marketing strategy. To some extent, email marketing is a numbers game – the larger your list, the more likely you are to connect with readers who want your services. Here are some specific tasks… Continue Reading

Email Marketing Part 2: Set Your Strategy

Email Marketing Part 2: Set Your Strategy One study found that the average Internet user receives 42 unwanted sales emails every day. How do you stop your email newsletter from getting lumped in with these unwanted emails? It’s simple: give your clients a good reason to open your newsletter, and a good reason to keep an eye out for the… Continue Reading

Email Marketing Part 1: Why Email?

Email Marketing Part 1: Why Email? For those of you who think email marketing is a “no brainer,” think again.  Several laws restrict how you can build your subscriber list and what content you can send.  Spam filters grow tighter every day, making it tough to get even legitimate email delivered.  And every email program displays graphical email differently, so… Continue Reading

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