Etna Interactive

How Do I Decide Who to Exchange Links With?

I get solicitations for link exchange all day long.  How do I decide who to exchange links with?

Remember that links from your site to any business will be viewed by your visitors and patients as an endorsement.

Here’s a quick test for link exchanges:

  • Does the site offer accurate information that will benefit your patients or clients?
  • Is the site largely informative content?
  • Does the site compete with you directly?

And in case you can’t intuit the answers, you should exchange links when you answer, “YES, YES, NO.” And when all else fails, just link to good people!

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