Category Archives: SEO

Etna Interactive

How Many Domain Names (Web Addresses) Should I Have For My Site?

For this question we'll paraphrase what we get asked almost daily by new clients, "How many domain names (web addresses) should I have for my site?" The short answer is, "EXACTLY ONE".  If your one domain name has an obvious phonetic variation, then you might need a second domain (for example drjohnsmith.com and doctorjohnsmith.com). Here's... Continue Reading

Etna Interactive

How Do I Decide Who to Exchange Links With?

I get solicitations for link exchange all day long.  How do I decide who to exchange links with? Remember that links from your site to any business will be viewed by your visitors and patients as an endorsement. Here’s a quick test for link exchanges: Does the site offer accurate information that will benefit your... Continue Reading

Etna Interactive

Can You Explain Link Building in Under 50 Words?

I was offering one client too much information (as usual) on a call the other day when he fired back with, “Can you explain link building in 50 words or less?” I get so many questions about Link Building from the cosmetic surgeons, physicians, and medical spas we serve that I’m often forced to chop... Continue Reading

Etna Interactive

Are Search Engine Submission Services Worthwhile?

I've received more than a few emails from services offering to submit my site to thousands of search engines for under $100. Are these services worthwhile and will they help my search engine positioning? Yours is a great question.  I can't believe it hasn't come up before now.  E-mail solicitations like the ones you mention... Continue Reading

Etna Interactive

What’s a Quick Way to Improve My Search Engine Positions?

What's a quick way to improve my search engine positions? We are often approached by clients in search of a quick fix to bring more traffic to their websites.  Somewhere along the line they've been led to believe that tweaking META tags or resorting to tricks might somehow manipulate the search engines and deliver improved... Continue Reading

Etna Interactive

What are the most common SEO mistakes?

What are the most common SEO mistakes? Many of our new clients come to us with an existing website…a website that has done little for their practice. We can usually guess the problems we will find before we ever see their pages.  Despite the fact that basic search engine optimization tactics are available to anyone... Continue Reading

Etna Interactive

Isn’t SEO just about top rankings?

Isn't SEO just about top rankings? Let me ask you a question.  Do you want top rankings or more patients?  Because the top search engine rankings and consultation requests are NOT implicitly related. Have you ever watched a local business with an amazing location — maybe the busiest corner in your downtown —fail despite the... Continue Reading

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What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.